---
title: "Moochi: search popularity in New Zealand"
description: "A New Zealand women's fashion label and online store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/moochi"
publisher: "Brandwave"
---

# Moochi: search popularity in New Zealand

A New Zealand women's fashion label and online store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Moochi
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among online fashion retailers**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online fashion retailers | 9 | 1.6% | 9.9K |

- [Online fashion retailers](/demand/nz/categories/nz-online-fashion-retailers)

## Top online fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moochi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Moochi is the sixth most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Iconic | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Glassons | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| ASOS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Max | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Flo & Frankie | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Moochi | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Postie | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Shein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Princess Polly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Showpo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Stylerunner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hello Molly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Boohoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| White Fox Boutique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about online fashion retailers

- Asked ChatGPT "Which online fashion retailer should I shop at in New Zealand?": 1. The Iconic, 2. Glassons, 3. ASOS, 4. Postie, 5. Max
- Asked ChatGPT "What are the best online fashion retailers in New Zealand?": 1. The Iconic, 2. Glassons, 3. Flo & Frankie, 4. ASOS, 5. Max, 6. Moochi, 7. Postie
- Asked ChatGPT "What's the best online fashion retailer in New Zealand for women's clothes?": 1. The Iconic, 2. Glassons, 3. Max, 4. Flo & Frankie
- Searched Google, AI Overview "best online clothing store": 1. ASOS
- Searched Google, AI Overview "women's clothes online": 1. The Iconic, 2. Moochi

Not named in any answer: Shein, Princess Polly, Showpo, Stylerunner, Hello Molly, Boohoo and White Fox Boutique.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for Moochi changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Moochi in New Zealand held steady at 9.9K.
- Across the 12 months ending September 2026, Moochi rose from 10th to 9th among online fashion retailers in New Zealand.

## How did search popularity change for New Zealand online fashion retailers in September 2026?

- In September 2026, The Iconic overtook ASOS and Max to rank 5th among online fashion retailers in New Zealand, with 4.4% of the searches.
- In September 2026, ASOS lost share of searches among online fashion retailers in New Zealand, from 3.7% to 3.1%.
- In September 2026, Hello Molly rose from 12th to 11th among online fashion retailers in New Zealand.
- In September 2026, Boohoo fell from 11th to 12th among online fashion retailers in New Zealand.
- Estimated monthly branded searches for Showpo in New Zealand fell 31.8% over 12 measured months, from 15.8K to 10.8K in September 2026.
- Estimated monthly branded searches for White Fox Boutique in New Zealand fell 31.4% over 12 measured months, from 1.9K to 1.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online fashion retailers | 9.9K | 1.5% | 10 |
| Nov 2025 | Online fashion retailers | 9.9K | 1.4% | 11 |
| Dec 2025 | Online fashion retailers | 9.9K | 1.7% | 9 |
| Jan 2026 | Online fashion retailers | 8.1K | 1.6% | 10 |
| Feb 2026 | Online fashion retailers | 9.9K | 1.9% | 9 |
| Mar 2026 | Online fashion retailers | 12.1K | 1.9% | 9 |
| Apr 2026 | Online fashion retailers | 9.9K | 1.5% | 11 |
| May 2026 | Online fashion retailers | 12.1K | 1.9% | 8 |
| Jun 2026 | Online fashion retailers | 8.1K | 1.3% | 11 |
| Jul 2026 | Online fashion retailers | 8.1K | 1.4% | 10 |
| Aug 2026 | Online fashion retailers | 9.9K | 1.5% | 9 |
| Sep 2026 | Online fashion retailers | 9.9K | 1.6% | 9 |

## How are Moochi’s branded searches counted?

Brandwave collects information about searches that people make online using Moochi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “moochi”

## Which online fashion retailers compete with Moochi?

- [Shein](/demand/nz/brands/shein)
- [Glassons](/demand/nz/brands/glassons)
- [Postie](/demand/nz/brands/postie)
- [Princess Polly](/demand/nz/brands/princess-polly)
- [The Iconic](/demand/nz/brands/the-iconic)
- [Max](/demand/nz/brands/max): Head-to-head: /demand/nz/compare/max-vs-moochi
- [ASOS](/demand/nz/brands/asos): Head-to-head: /demand/nz/compare/asos-vs-moochi
- [Showpo](/demand/nz/brands/showpo): Head-to-head: /demand/nz/compare/moochi-vs-showpo
- [Stylerunner](/demand/nz/brands/stylerunner): Head-to-head: /demand/nz/compare/moochi-vs-stylerunner
- [Hello Molly](/demand/nz/brands/hello-molly): Head-to-head: /demand/nz/compare/hello-molly-vs-moochi
- [Boohoo](/demand/nz/brands/boohoo)
- [Flo & Frankie](/demand/nz/brands/flo-and-frankie)
- [White Fox Boutique](/demand/nz/brands/white-fox-boutique)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Moochi: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/moochi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/moochi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.