---
title: "Mons Royale: search popularity and Share of Search in New Zealand"
description: "Mons Royale makes merino clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mons-royale"
publisher: "Brandwave"
---

# Mons Royale: search popularity and Share of Search in New Zealand

Mons Royale makes merino clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mons Royale
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among merino clothing brands**: 37%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Merino clothing brands | 1 | 37% | 15.8K |

- [Merino clothing brands](/demand/nz/categories/nz-merino-clothing-brands)

## How has branded search demand for Mons Royale changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mons Royale in New Zealand rose from 8.1K to 15.8K.
- Across the 11 months ending August 2026, Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand increased from 29.8% to 37%.
- Across the 11 months ending August 2026, Mons Royale rose from 2nd to 1st among merino clothing brands in New Zealand.

## How did search popularity change for New Zealand merino clothing brands in August 2026?

- In August 2026, Untouched World gained estimated Share of Search among merino clothing brands in New Zealand, from 33.3% to 35.5%.
- In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%.
- In August 2026, Smartwool lost estimated Share of Search among merino clothing brands in New Zealand, from 7.1% to 6.5%.
- Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand has gained ground for 3 months in a row, from 32.4% to 37% in August 2026.
- Estimated monthly branded searches for Merino Country in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Merino clothing brands | 8.1K | 29.8% | 2 |
| Nov 2025 | Merino clothing brands | 11K | 33.6% | 2 |
| Dec 2025 | Merino clothing brands | 11K | 35.3% | 2 |
| Jan 2026 | Merino clothing brands | 9.8K | 33.6% | 2 |
| Feb 2026 | Merino clothing brands | 9.1K | 30.5% | 2 |
| Mar 2026 | Merino clothing brands | 12.6K | 33.6% | 2 |
| Apr 2026 | Merino clothing brands | 13.6K | 34.3% | 2 |
| May 2026 | Merino clothing brands | 13.8K | 32.4% | 2 |
| Jun 2026 | Merino clothing brands | 13.5K | 34.2% | 2 |
| Jul 2026 | Merino clothing brands | 15.8K | 36.9% | 1 |
| Aug 2026 | Merino clothing brands | 15.8K | 37% | 1 |
| Sep 2026 | Merino clothing brands | — | — | — |

## How is Mons Royale measured?

Brandwave collects information about searches that people make online using Mons Royale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mons royale”
- “mons royale base layer”
- “mons royale bike shorts”
- “mons royale cap”
- “mons royale clearance”
- “mons royale hoodie”
- “mons royale jacket”
- “mons royale merino”
- “mons royale near me”
- “mons royale neckwarmer”
- “mons royale nz”
- “mons royale outlet”
- “mons royale pants”
- “mons royale pro deal”
- “mons royale sale”
- “mons royale shop”
- “mons royale shorts”
- “mons royale socks”
- “mons royale stockists”
- “mons royale t shirt”
- “mons royale thermals”
- “mons royale vest”
- “mons royale womens”
- “monsroyale”
- “monsroyale com”
- “monsroyale nz”

## Which merino clothing brands compete with Mons Royale?

- [Untouched World](/demand/nz/brands/untouched-world): Head-to-head: /demand/nz/compare/mons-royale-vs-untouched-world
- [Icebreaker](/demand/nz/brands/icebreaker): Head-to-head: /demand/nz/compare/icebreaker-vs-mons-royale
- [Smartwool](/demand/nz/brands/smartwool): Head-to-head: /demand/nz/compare/mons-royale-vs-smartwool
- [Noble Wilde](/demand/nz/brands/noble-wilde): Head-to-head: /demand/nz/compare/mons-royale-vs-noble-wilde
- [Merino Country](/demand/nz/brands/merino-country): Head-to-head: /demand/nz/compare/merino-country-vs-mons-royale

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mons Royale: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mons-royale

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mons-royale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.