---
title: "Mongrel: search popularity and Share of Search in New Zealand"
description: "Mongrel makes workwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mongrel"
publisher: "Brandwave"
---

# Mongrel: search popularity and Share of Search in New Zealand

Mongrel makes workwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mongrel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among workwear brands**: 3.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workwear brands | 4 | 3.8% | 230 |

- [Workwear brands](/demand/nz/categories/nz-workwear-brands)

## How has branded search demand for Mongrel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mongrel in New Zealand fell from 350 to 230.
- Across the 11 months ending August 2026, Mongrel’s estimated Share of Search among workwear brands in New Zealand decreased from 6.3% to 3.8%.
- Across the 11 months ending August 2026, Mongrel’s estimated Share of Search among workwear brands in New Zealand peaked at 6.3% in October 2025 and was lowest at 2.7% in November 2025.

## How did search popularity change for New Zealand workwear brands in August 2026?

- In August 2026, King Gee gained estimated Share of Search among workwear brands in New Zealand, from 10.8% to 15.2%.
- In August 2026, FXD gained estimated Share of Search among workwear brands in New Zealand, from 23.9% to 25.3%.
- In August 2026, Hard Yakka lost estimated Share of Search among workwear brands in New Zealand, from 61.9% to 55.6%.
- Estimated monthly branded searches for Mongrel in New Zealand fell 34.3% over 11 measured months, from 350 to 230 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Workwear brands | 350 | 6.3% | 4 |
| Nov 2025 | Workwear brands | 140 | 2.7% | 4 |
| Dec 2025 | Workwear brands | 160 | 4.2% | 4 |
| Jan 2026 | Workwear brands | 150 | 3% | 4 |
| Feb 2026 | Workwear brands | 180 | 3.7% | 4 |
| Mar 2026 | Workwear brands | 200 | 3.6% | 4 |
| Apr 2026 | Workwear brands | 210 | 3.8% | 4 |
| May 2026 | Workwear brands | 240 | 3.9% | 4 |
| Jun 2026 | Workwear brands | 250 | 3.9% | 4 |
| Jul 2026 | Workwear brands | 200 | 3.4% | 4 |
| Aug 2026 | Workwear brands | 230 | 3.8% | 4 |
| Sep 2026 | Workwear brands | — | — | — |

## How is Mongrel measured?

Brandwave collects information about searches that people make online using Mongrel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mongrel boots”
- “mongrel work boots”

## Which workwear brands compete with Mongrel?

- [Hard Yakka](/demand/nz/brands/hard-yakka): Head-to-head: /demand/nz/compare/hard-yakka-vs-mongrel
- [FXD](/demand/nz/brands/fxd): Head-to-head: /demand/nz/compare/fxd-vs-mongrel
- [King Gee](/demand/nz/brands/king-gee): Head-to-head: /demand/nz/compare/king-gee-vs-mongrel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mongrel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mongrel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mongrel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.