---
title: "Momcozy: search popularity in New Zealand"
description: "Momcozy makes breast pumps, nursing bras and baby care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/momcozy"
publisher: "Brandwave"
---

# Momcozy: search popularity in New Zealand

Momcozy makes breast pumps, nursing bras and baby care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Momcozy
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among breast pump brands**: 15.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Breast pump brands | 3 | 15.4% | 720 |

- [Breast pump brands](/demand/nz/categories/nz-breast-pump-brands)

## Top breast pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Momcozy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Momcozy is the third most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Spectra | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Medela | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Momcozy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Philips Avent | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Haakaa | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Elvie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Willow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about breast pump brands

- Asked ChatGPT "Which breast pump brand should I buy in New Zealand?": 1. Spectra, 2. Medela, 3. Momcozy
- Asked ChatGPT "What are the best breast pump brands in New Zealand?": 1. Spectra, 2. Medela, 3. Momcozy, 4. Haakaa, 5. Philips Avent
- Asked ChatGPT "What's the best breast pump brand in New Zealand for newborn feeding?": 1. Spectra, 2. Medela, 3. Philips Avent, 4. Momcozy
- Searched Google, AI Overview "best breast pump": 1. Spectra, 2. Momcozy, 3. Medela, 4. Haakaa
- Searched Google, AI Overview "electric breast pump": 1. Medela, 2. Philips Avent

Not named in any answer: Elvie and Willow.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Momcozy changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Momcozy in New Zealand rose from 480 to 720.
- Across the 12 months ending September 2026, Momcozy’s share of searches among breast pump brands in New Zealand increased from 10.8% to 15.4%.
- Across the 12 months ending September 2026, Momcozy’s share of searches among breast pump brands in New Zealand peaked at 15.4% in September 2026 and was lowest at 10.5% in December 2025.

## How did search popularity change for New Zealand breast pump brands in September 2026?

- In September 2026, Haakaa gained share of searches among breast pump brands in New Zealand, from 39% to 41.2%.
- In September 2026, Momcozy gained share of searches among breast pump brands in New Zealand, from 13.8% to 15.4%.
- In September 2026, Medela lost share of searches among breast pump brands in New Zealand, from 34.6% to 31.8%.
- In September 2026, Philips Avent lost share of searches among breast pump brands in New Zealand, from 10.7% to 9.8%.
- In September 2026, Willow rose from 7th to 6th among breast pump brands in New Zealand.
- In September 2026, Spectra fell from 6th to 7th among breast pump brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breast pump brands | 480 | 10.8% | 3 |
| Nov 2025 | Breast pump brands | 480 | 11.6% | 3 |
| Dec 2025 | Breast pump brands | 390 | 10.5% | 4 |
| Jan 2026 | Breast pump brands | 590 | 13.3% | 3 |
| Feb 2026 | Breast pump brands | 480 | 10.8% | 3 |
| Mar 2026 | Breast pump brands | 590 | 13.6% | 3 |
| Apr 2026 | Breast pump brands | 590 | 13.6% | 3 |
| May 2026 | Breast pump brands | 590 | 12.6% | 3 |
| Jun 2026 | Breast pump brands | 590 | 12.3% | 3 |
| Jul 2026 | Breast pump brands | 720 | 13.6% | 3 |
| Aug 2026 | Breast pump brands | 720 | 13.8% | 3 |
| Sep 2026 | Breast pump brands | 720 | 15.4% | 3 |

## How are Momcozy’s branded searches counted?

Brandwave collects information about searches that people make online using Momcozy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “momcozy”

## Which breast pump brands compete with Momcozy?

- [Haakaa](/demand/nz/brands/haakaa): Head-to-head: /demand/nz/compare/haakaa-vs-momcozy
- [Medela](/demand/nz/brands/medela): Head-to-head: /demand/nz/compare/medela-vs-momcozy
- [Philips Avent](/demand/nz/brands/philips-avent): Head-to-head: /demand/nz/compare/momcozy-vs-philips-avent
- [Elvie](/demand/nz/brands/elvie): Head-to-head: /demand/nz/compare/elvie-vs-momcozy
- [Willow](/demand/nz/brands/willow-pump): Head-to-head: /demand/nz/compare/momcozy-vs-willow-pump
- [Spectra](/demand/nz/brands/spectra)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Momcozy: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/momcozy

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/momcozy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
