---
title: "Molten: search popularity in New Zealand"
description: "Molten makes basketballs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/molten"
publisher: "Brandwave"
---

# Molten: search popularity in New Zealand

Molten makes basketballs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Molten
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among basketball brands**: 47.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Basketball brands | 1 | 47.3% | 710 |

- [Basketball brands](/demand/nz/categories/nz-basketball-brands)

## Top basketball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Molten was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Molten is the second most recommended of the three.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wilson | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Molten | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Spalding | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about basketball brands

- Asked ChatGPT "Which basketball brand should I buy in New Zealand?": 1. Wilson, 2. Molten, 3. Spalding
- Asked ChatGPT "What are the best basketball brands in New Zealand?": 1. Wilson, 2. Molten, 3. Spalding
- Asked ChatGPT "What's the best basketball brand in New Zealand for indoor play?": 1. Molten, 2. Wilson
- Searched Google, AI Overview "best basketballs": 1. Wilson, 2. Spalding
- Searched Google, AI Overview "size 7 basketball": 1. Wilson

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Molten changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Molten in New Zealand rose from 640 to 710.
- Across the 12 months ending September 2026, Molten’s share of searches among basketball brands in New Zealand increased from 40% to 47.3%.
- Across the 12 months ending September 2026, Molten’s share of searches among basketball brands in New Zealand peaked at 82.4% in July 2026 and was lowest at 35.3% in May 2026.

## How did search popularity change for New Zealand basketball brands in September 2026?

- Estimated monthly branded searches for Molten in New Zealand rose 10.9% over 12 measured months, from 640 to 710 in September 2026.
- Estimated monthly branded searches for Spalding in New Zealand fell 26.6% over 12 measured months, from 640 to 470 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Basketball brands | 640 | 40% | 1 |
| Nov 2025 | Basketball brands | 710 | 44.1% | 1 |
| Dec 2025 | Basketball brands | 600 | 40% | 1 |
| Jan 2026 | Basketball brands | 350 | 42.2% | 1 |
| Feb 2026 | Basketball brands | 420 | 46.7% | 1 |
| Mar 2026 | Basketball brands | 640 | 41.3% | 1 |
| Apr 2026 | Basketball brands | 530 | 38.1% | 1 |
| May 2026 | Basketball brands | 710 | 35.3% | 2 |
| Jun 2026 | Basketball brands | 650 | 38% | 1 |
| Jul 2026 | Basketball brands | 3.2K | 82.4% | 1 |
| Aug 2026 | Basketball brands | 710 | 47.3% | 1 |
| Sep 2026 | Basketball brands | 710 | 47.3% | 1 |

## How are Molten’s branded searches counted?

Brandwave collects information about searches that people make online using Molten’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “molten”
- “molten basketball”

## Which basketball brands compete with Molten?

- [Spalding](/demand/nz/brands/spalding): Head-to-head: /demand/nz/compare/molten-vs-spalding
- [Wilson](/demand/nz/brands/wilson): Head-to-head: /demand/nz/compare/molten-vs-wilson

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Molten: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/molten

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/molten. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.