--- title: "How popular is Molly Woppy? Searches and AI answers in New Zealand" description: "A New Zealand biscuit and cookie maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/molly-woppy" publisher: "Brandwave" --- # How popular is Molly Woppy? Searches and AI answers in New Zealand A New Zealand biscuit and cookie maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Molly Woppy - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among biscuit brands**: 2.3% ## Where does Molly Woppy compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Biscuit brands | 6 | 2.3% | 880 | - [Biscuit brands](/demand/nz/categories/nz-biscuit-brands) ## Top biscuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Molly Woppy was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Molly Woppy is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Griffin's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Arnott's | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cookie Time | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Mrs Higgins | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Molly Woppy | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Kea Cookies | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Oreo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huntley & Palmers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about biscuit brands - Asked ChatGPT "Which biscuit brand should I buy in New Zealand?": 1. Griffin's, 2. Arnott's - Asked ChatGPT "What are the best biscuit brands in New Zealand?": 1. Griffin's, 2. Arnott's, 3. Cookie Time, 4. Mrs Higgins - Asked ChatGPT "What's the best biscuit brand in New Zealand for everyday snacking?": 1. Griffin's, 2. Arnott's - Searched Google, AI Overview "biscuit brands nz": 1. Griffin's, 2. Cookie Time, 3. Arnott's, 4. Mrs Higgins, 5. Molly Woppy, 6. Kea Cookies - Searched Google, AI Overview "cookie brands nz": 1. Cookie Time, 2. Griffin's, 3. Molly Woppy, 4. Mrs Higgins, 5. Kea Cookies Not named in any answer: Oreo and Huntley & Palmers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Molly Woppy changed in New Zealand over the last 12 months? - Across the 11 months ending September 2026, estimated monthly branded searches for Molly Woppy in New Zealand fell from 1.6K to 880. - Across the 11 months ending September 2026, Molly Woppy’s share of searches among biscuit brands in New Zealand decreased from 3.4% to 2.3%. - Across the 11 months ending September 2026, Molly Woppy’s share of searches among biscuit brands in New Zealand peaked at 4.4% in December 2025 and was lowest at 2.1% in August 2026. ## How did search popularity change for New Zealand biscuit brands in September 2026? - In September 2026, Cookie Time gained share of searches among biscuit brands in New Zealand, from 34.2% to 38.4%. - In September 2026, Arnott's lost share of searches among biscuit brands in New Zealand, from 21% to 18%. - In September 2026, Oreo lost share of searches among biscuit brands in New Zealand, from 17.5% to 15.9%. - In September 2026, Mrs Higgins lost share of searches among biscuit brands in New Zealand, from 7% to 6.4%. - In September 2026, Griffin's rose from 4th to 3rd among biscuit brands in New Zealand. - Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Biscuit brands | 1.6K | 3.4% | 6 | | Dec 2025 | Biscuit brands | 1.9K | 4.4% | 6 | | Jan 2026 | Biscuit brands | 880 | 2.9% | 6 | | Feb 2026 | Biscuit brands | 1K | 3.2% | 6 | | Mar 2026 | Biscuit brands | 1K | 2.8% | 6 | | Apr 2026 | Biscuit brands | 720 | 2.3% | 6 | | May 2026 | Biscuit brands | 880 | 2.4% | 6 | | Jun 2026 | Biscuit brands | 880 | 2.4% | 6 | | Jul 2026 | Biscuit brands | 880 | 2.5% | 6 | | Aug 2026 | Biscuit brands | 880 | 2.1% | 6 | | Sep 2026 | Biscuit brands | 880 | 2.3% | 6 | | Oct 2026 | Biscuit brands | — | — | — | ## How are Molly Woppy’s branded searches counted? Brandwave collects information about searches that people make online using Molly Woppy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “molly woppy” ## Which biscuit brands compete with Molly Woppy? - [Cookie Time](/demand/nz/brands/cookie-time) - [Arnott's](/demand/nz/brands/arnotts) - [Griffin's](/demand/nz/brands/griffins): Head-to-head: /demand/nz/compare/griffins-vs-molly-woppy - [Oreo](/demand/nz/brands/oreo): Head-to-head: /demand/nz/compare/molly-woppy-vs-oreo - [Mrs Higgins](/demand/nz/brands/mrs-higgins): Head-to-head: /demand/nz/compare/molly-woppy-vs-mrs-higgins - [Kea Cookies](/demand/nz/brands/kea-cookies): Head-to-head: /demand/nz/compare/kea-cookies-vs-molly-woppy - [Huntley & Palmers](/demand/nz/brands/huntley-and-palmers): Head-to-head: /demand/nz/compare/huntley-and-palmers-vs-molly-woppy ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Molly Woppy? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/molly-woppy This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/molly-woppy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.