--- title: "Moccona: search popularity and Share of Search in New Zealand" description: "Moccona is a coffee brand sold in New Zealand supermarkets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/moccona" publisher: "Brandwave" --- # Moccona: search popularity and Share of Search in New Zealand Moccona is a coffee brand sold in New Zealand supermarkets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Moccona - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among coffee capsule brands**: 19.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee capsule brands | 2 | 19.7% | 8.6K | | Supermarket coffee brands | 3 | 13% | 8.6K | - [Coffee capsule brands](/demand/nz/categories/nz-coffee-capsule-brands) - [Supermarket coffee brands](/demand/nz/categories/nz-instant-coffee-brands) ## How has branded search demand for Moccona changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Moccona in New Zealand rose from 5.1K to 8.6K. - Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee capsule brands in New Zealand increased from 12.2% to 19.7%. - Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 20.5% in July 2026 and was lowest at 9.4% in December 2025. - Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand increased from 9.5% to 13%. - Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 15.9% in July 2026 and was lowest at 7.7% in December 2025. - Across the 11 months ending August 2026, Moccona rose from 4th to 3rd among supermarket coffee brands in New Zealand. ## How did search popularity change for New Zealand coffee capsule brands in August 2026? - In August 2026, Nespresso gained estimated Share of Search among coffee capsule brands in New Zealand, from 73.1% to 73.8%. - In August 2026, Moccona lost estimated Share of Search among coffee capsule brands in New Zealand, from 20.5% to 19.7%. - Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 82.5% over 11 measured months, from 400 to 730 in August 2026. ## How did search popularity change for New Zealand supermarket coffee brands in August 2026? - In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%. - In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%. - In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%. - In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%. - Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026. - Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee capsule brands | 5.1K | 12.2% | 2 | | Nov 2025 | Coffee capsule brands | 5.1K | 11.4% | 2 | | Dec 2025 | Coffee capsule brands | 4.9K | 9.4% | 2 | | Jan 2026 | Coffee capsule brands | 5.3K | 12.1% | 2 | | Feb 2026 | Coffee capsule brands | 5.1K | 13.6% | 2 | | Mar 2026 | Coffee capsule brands | 6.2K | 15.9% | 2 | | Apr 2026 | Coffee capsule brands | 6K | 14.7% | 2 | | May 2026 | Coffee capsule brands | 8K | 17.3% | 2 | | Jun 2026 | Coffee capsule brands | 7.6K | 18.2% | 2 | | Jul 2026 | Coffee capsule brands | 8.9K | 20.5% | 2 | | Aug 2026 | Coffee capsule brands | 8.6K | 19.7% | 2 | | Sep 2026 | Coffee capsule brands | — | — | — | | Oct 2025 | Supermarket coffee brands | 5.1K | 9.5% | 4 | | Nov 2025 | Supermarket coffee brands | 5.1K | 9.1% | 4 | | Dec 2025 | Supermarket coffee brands | 4.9K | 7.7% | 4 | | Jan 2026 | Supermarket coffee brands | 5.3K | 9.3% | 4 | | Feb 2026 | Supermarket coffee brands | 5.1K | 10.3% | 3 | | Mar 2026 | Supermarket coffee brands | 6.2K | 12% | 3 | | Apr 2026 | Supermarket coffee brands | 6K | 11.3% | 3 | | May 2026 | Supermarket coffee brands | 8K | 13.5% | 2 | | Jun 2026 | Supermarket coffee brands | 7.6K | 14.2% | 2 | | Jul 2026 | Supermarket coffee brands | 8.9K | 15.9% | 2 | | Aug 2026 | Supermarket coffee brands | 8.6K | 13% | 3 | | Sep 2026 | Supermarket coffee brands | — | — | — | ## How is Moccona measured? Brandwave collects information about searches that people make online using Moccona’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “moccona” - “moccona 1kg” - “moccona 400g” - “moccona beans” - “moccona capsules” - “moccona classic” - “moccona co nz” - “moccona coffee” - “moccona coffee 1kg” - “moccona coffee 400g” - “moccona coffee hazelnut” - “moccona coffee online” - “moccona coffee pak n save” - “moccona coffee pods” - “moccona coffee warehouse” - “moccona coffee woolies” - “moccona decaf” - “moccona decaf coffee” - “moccona espresso” - “moccona indulgence coffee” - “moccona latte” - “moccona near me” - “moccona nz” - “moccona woolies” - “pak n save moccona coffee” ## Which coffee capsule brands compete with Moccona? - [Nespresso](/demand/nz/brands/nespresso): Head-to-head: /demand/nz/compare/moccona-vs-nespresso - [Dolce Gusto](/demand/nz/brands/dolce-gusto): Head-to-head: /demand/nz/compare/dolce-gusto-vs-moccona - [Vittoria Coffee](/demand/nz/brands/vittoria-coffee): Head-to-head: /demand/nz/compare/moccona-vs-vittoria-coffee - [L'OR](/demand/nz/brands/lor): Head-to-head: /demand/nz/compare/lor-vs-moccona ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Moccona: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/moccona This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/moccona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.