--- title: "Moccamaster: search popularity in New Zealand" description: "A Dutch filter coffee machine made by Technivorm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/moccamaster" publisher: "Brandwave" --- # Moccamaster: search popularity in New Zealand A Dutch filter coffee machine made by Technivorm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Moccamaster - **Owned by**: Technivorm - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among coffee maker brands**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee maker brands | 6 | 1.8% | 880 | - [Coffee maker brands](/demand/nz/categories/nz-coffee-maker-brands) ## Top coffee maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Moccamaster was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moccamaster is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | De'Longhi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Nespresso | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Moccamaster | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Jura | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OXO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Braun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee maker brands - Asked ChatGPT "Which coffee maker brand should I buy in New Zealand?": 1. Breville, 2. De'Longhi, 3. Moccamaster, 4. Nespresso - Asked ChatGPT "What are the best coffee maker brands in New Zealand?": 1. Breville, 2. De'Longhi, 3. Jura, 4. Moccamaster, 5. Nespresso - Asked ChatGPT "What's the best coffee maker brand in New Zealand for everyday coffee?": 1. Breville, 2. De'Longhi, 3. Nespresso - Searched Google, AI Overview "drip coffee maker": 1. De'Longhi - Searched Google, AI Overview "coffee machine nz": 1. Nespresso, 2. De'Longhi, 3. Breville Not named in any answer: Smeg, Miele, OXO and Braun. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Moccamaster changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Moccamaster in New Zealand fell from 1K to 880. - Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands in New Zealand held steady, from 2.3% to 1.8%. ## How did search popularity change for New Zealand coffee maker brands in September 2026? - In September 2026, Breville overtook Smeg to rank 2nd among coffee maker brands in New Zealand, with 24.5% of the searches. - In September 2026, Nespresso gained share of searches among coffee maker brands in New Zealand, from 34.2% to 37.2%. - In September 2026, Miele gained share of searches among coffee maker brands in New Zealand, from 5.1% to 5.7%. - In September 2026, Smeg lost share of searches among coffee maker brands in New Zealand, from 23% to 18.2%. - In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%. - Estimated monthly branded searches for Moccamaster in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee maker brands | 1K | 2.3% | 6 | | Nov 2025 | Coffee maker brands | 1K | 1.9% | 6 | | Dec 2025 | Coffee maker brands | 1K | 1.9% | 6 | | Jan 2026 | Coffee maker brands | 880 | 2% | 6 | | Feb 2026 | Coffee maker brands | 880 | 2.4% | 6 | | Mar 2026 | Coffee maker brands | 880 | 2.2% | 6 | | Apr 2026 | Coffee maker brands | 880 | 2% | 6 | | May 2026 | Coffee maker brands | 880 | 1.8% | 6 | | Jun 2026 | Coffee maker brands | 880 | 2% | 6 | | Jul 2026 | Coffee maker brands | 1.3K | 2.5% | 6 | | Aug 2026 | Coffee maker brands | 1K | 1.8% | 6 | | Sep 2026 | Coffee maker brands | 880 | 1.8% | 6 | ## How are Moccamaster’s branded searches counted? Brandwave collects information about searches that people make online using Moccamaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “moccamaster” ## Which coffee maker brands compete with Moccamaster? - [Nespresso](/demand/nz/brands/nespresso) - [Breville](/demand/nz/brands/breville) - [Smeg](/demand/nz/brands/smeg): Head-to-head: /demand/nz/compare/moccamaster-vs-smeg - [De'Longhi](/demand/nz/brands/delonghi): Head-to-head: /demand/nz/compare/delonghi-vs-moccamaster - [Miele](/demand/nz/brands/miele): Head-to-head: /demand/nz/compare/miele-vs-moccamaster - [Jura](/demand/nz/brands/jura): Head-to-head: /demand/nz/compare/jura-vs-moccamaster - [OXO](/demand/nz/brands/oxo): Head-to-head: /demand/nz/compare/moccamaster-vs-oxo - [Braun](/demand/nz/brands/braun) ## Who owns Moccamaster? Moccamaster is owned by Technivorm. Brandwave does not track any other brands owned by Technivorm. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Moccamaster? Moccamaster is owned by Technivorm. Brandwave does not track any other brands owned by Technivorm. ## Cite this page Brandwave. "Moccamaster: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/moccamaster This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/moccamaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.