---
title: "Mitsubishi Electric: search popularity and Share of Search in New Zealand"
description: "Mitsubishi Electric makes heat pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mitsubishi-electric"
publisher: "Brandwave"
---

# Mitsubishi Electric: search popularity and Share of Search in New Zealand

Mitsubishi Electric makes heat pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mitsubishi Electric
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among heat pump brands**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Heat pump brands | 5 | 10% | 3.2K |

- [Heat pump brands](/demand/nz/categories/nz-heat-pump-brands)

## How has branded search demand for Mitsubishi Electric changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mitsubishi Electric in New Zealand rose from 1.8K to 3.2K.
- Across the 11 months ending August 2026, Mitsubishi Electric’s estimated Share of Search among heat pump brands in New Zealand increased from 7.1% to 10%.
- Across the 11 months ending August 2026, Mitsubishi Electric’s estimated Share of Search among heat pump brands in New Zealand peaked at 12.3% in July 2026 and was lowest at 7% in December 2025.

## How did search popularity change for New Zealand heat pump brands in August 2026?

- In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.
- In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.
- In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%.
- In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%.
- In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%.
- Toshiba’s estimated Share of Search among heat pump brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Heat pump brands | 1.8K | 7.1% | 5 |
| Nov 2025 | Heat pump brands | 2.2K | 7.5% | 5 |
| Dec 2025 | Heat pump brands | 1.9K | 7% | 5 |
| Jan 2026 | Heat pump brands | 2.1K | 7.9% | 5 |
| Feb 2026 | Heat pump brands | 2.2K | 8.4% | 5 |
| Mar 2026 | Heat pump brands | 2.8K | 9.6% | 5 |
| Apr 2026 | Heat pump brands | 3.5K | 11% | 5 |
| May 2026 | Heat pump brands | 3.2K | 9.7% | 5 |
| Jun 2026 | Heat pump brands | 3.7K | 10.6% | 5 |
| Jul 2026 | Heat pump brands | 4.7K | 12.3% | 4 |
| Aug 2026 | Heat pump brands | 3.2K | 10% | 5 |
| Sep 2026 | Heat pump brands | — | — | — |

## How is Mitsubishi Electric measured?

Brandwave collects information about searches that people make online using Mitsubishi Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mitsubishi electric”
- “mitsubishi electric ac”
- “mitsubishi electric co nz”
- “mitsubishi electric fan”
- “mitsubishi electric heat pump”
- “mitsubishi electric hvac”
- “mitsubishi electric lossnay”
- “mitsubishi electric near me”
- “mitsubishi electric nz”
- “mitsubishi electric online”
- “mitsubishi electric vehicle”
- “mitsubishielectric”

## Which heat pump brands compete with Mitsubishi Electric?

- [Rinnai](/demand/nz/brands/rinnai)
- [Midea](/demand/nz/brands/midea): Head-to-head: /demand/nz/compare/midea-vs-mitsubishi-electric
- [Daikin](/demand/nz/brands/daikin): Head-to-head: /demand/nz/compare/daikin-vs-mitsubishi-electric
- [Panasonic](/demand/nz/brands/panasonic): Head-to-head: /demand/nz/compare/mitsubishi-electric-vs-panasonic
- [Fujitsu](/demand/nz/brands/fujitsu): Head-to-head: /demand/nz/compare/fujitsu-vs-mitsubishi-electric
- [Toshiba](/demand/nz/brands/toshiba): Head-to-head: /demand/nz/compare/mitsubishi-electric-vs-toshiba

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mitsubishi Electric: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mitsubishi-electric

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.