--- title: "Mitchell & Ness: search popularity in New Zealand" description: "Mitchell & Ness makes caps and apparel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mitchell-and-ness" publisher: "Brandwave" --- # Mitchell & Ness: search popularity in New Zealand Mitchell & Ness makes caps and apparel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mitchell & Ness - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cap brands**: 13.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cap brands | 3 | 13.1% | 720 | - [Cap brands](/demand/nz/categories/nz-hat-brands) ## Top cap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mitchell & Ness did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AS Colour | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Patagonia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cap brands - Asked ChatGPT "Which cap brand should I buy in New Zealand?": 1. New Era, 2. AS Colour, 3. Patagonia - Asked ChatGPT "What are the best cap brands in New Zealand?": 1. AS Colour, 2. New Era, 3. Patagonia - Asked ChatGPT "What's the best cap brand in New Zealand for everyday wear?": 1. AS Colour, 2. New Era - Searched Google, AI Overview "best cap brand": 1. New Era, 2. Patagonia - Searched Google, AI Overview "men's cap brand": 1. New Era Not named in any answer: Mitchell & Ness and Flexfit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Mitchell & Ness changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mitchell & Ness in New Zealand fell from 1K to 720. - Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among cap brands in New Zealand decreased from 17.5% to 13.1%. - Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among cap brands in New Zealand peaked at 19.9% in November 2025 and was lowest at 13.1% in September 2026. - Across the 12 months ending September 2026, Mitchell & Ness fell from 2nd to 3rd among cap brands in New Zealand. ## How did search popularity change for New Zealand cap brands in September 2026? - In September 2026, AS Colour overtook Mitchell & Ness to rank 2nd among cap brands in New Zealand, with 14.2% of the searches. - In September 2026, Patagonia gained share of searches among cap brands in New Zealand, from 8.2% to 9.7%. - In September 2026, New Era lost share of searches among cap brands in New Zealand, from 60.8% to 58.2%. - In September 2026, Mitchell & Ness lost share of searches among cap brands in New Zealand, from 15.3% to 13.1%. - Estimated monthly branded searches for Flexfit in New Zealand fell 16.1% over 12 measured months, from 310 to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cap brands | 1K | 17.5% | 2 | | Nov 2025 | Cap brands | 1.6K | 19.9% | 2 | | Dec 2025 | Cap brands | 1.3K | 17% | 2 | | Jan 2026 | Cap brands | 1K | 16.6% | 2 | | Feb 2026 | Cap brands | 720 | 14.7% | 2 | | Mar 2026 | Cap brands | 720 | 13.9% | 2 | | Apr 2026 | Cap brands | 720 | 15.2% | 2 | | May 2026 | Cap brands | 880 | 18.6% | 2 | | Jun 2026 | Cap brands | 880 | 16.6% | 2 | | Jul 2026 | Cap brands | 720 | 14.7% | 2 | | Aug 2026 | Cap brands | 880 | 15.3% | 2 | | Sep 2026 | Cap brands | 720 | 13.1% | 3 | ## How are Mitchell & Ness’ branded searches counted? Brandwave collects information about searches that people make online using Mitchell & Ness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mitchell ness” ## Which cap brands compete with Mitchell & Ness? - [New Era](/demand/nz/brands/new-era): Head-to-head: /demand/nz/compare/mitchell-and-ness-vs-new-era - [AS Colour](/demand/nz/brands/as-colour): Head-to-head: /demand/nz/compare/as-colour-vs-mitchell-and-ness - [Patagonia](/demand/nz/brands/patagonia): Head-to-head: /demand/nz/compare/mitchell-and-ness-vs-patagonia - [Flexfit](/demand/nz/brands/flexfit): Head-to-head: /demand/nz/compare/flexfit-vs-mitchell-and-ness ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mitchell & Ness: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mitchell-and-ness This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mitchell-and-ness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.