---
title: "Mister D: search popularity and Share of Search in New Zealand"
description: "Mister D is a restaurant in Napier, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mister-d"
publisher: "Brandwave"
---

# Mister D: search popularity and Share of Search in New Zealand

Mister D is a restaurant in Napier, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mister D
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among napier destination restaurants**: 58.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Napier destination restaurants | 1 | 58.1% | 3.1K |

- [Napier destination restaurants](/demand/nz/categories/nz-napier-restaurants)

## How has branded search demand for Mister D changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mister D in New Zealand fell from 4.3K to 3.1K.
- Across the 11 months ending August 2026, Mister D’s estimated Share of Search among napier destination restaurants in New Zealand increased from 56.2% to 58.1%.
- Across the 11 months ending August 2026, Mister D’s estimated Share of Search among napier destination restaurants in New Zealand peaked at 60.5% in July 2026 and was lowest at 54.4% in November 2025.

## How did search popularity change for New Zealand napier destination restaurants in August 2026?

- In August 2026, Central Fire Station Bistro gained estimated Share of Search among napier destination restaurants in New Zealand, from 34.9% to 37.1%.
- In August 2026, Mister D lost estimated Share of Search among napier destination restaurants in New Zealand, from 60.5% to 58.1%.
- Estimated monthly branded searches for Bistronomy in New Zealand fell 40.9% over 11 measured months, from 440 to 260 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Napier destination restaurants | 4.3K | 56.2% | 1 |
| Nov 2025 | Napier destination restaurants | 4.1K | 54.4% | 1 |
| Dec 2025 | Napier destination restaurants | 4.9K | 55.2% | 1 |
| Jan 2026 | Napier destination restaurants | 6.1K | 55.4% | 1 |
| Feb 2026 | Napier destination restaurants | 5K | 55.6% | 1 |
| Mar 2026 | Napier destination restaurants | 4.1K | 54.7% | 1 |
| Apr 2026 | Napier destination restaurants | 4.2K | 56.5% | 1 |
| May 2026 | Napier destination restaurants | 4.2K | 57.5% | 1 |
| Jun 2026 | Napier destination restaurants | 2.8K | 59.3% | 1 |
| Jul 2026 | Napier destination restaurants | 3.4K | 60.5% | 1 |
| Aug 2026 | Napier destination restaurants | 3.1K | 58.1% | 1 |
| Sep 2026 | Napier destination restaurants | — | — | — |

## How is Mister D measured?

Brandwave collects information about searches that people make online using Mister D’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mister d”
- “mister d delivery”
- “mister d dining”
- “mister d menu”
- “mister d napier”
- “mister d near me”
- “mister d restaurant”
- “misterd”
- “misterd napier”

## Which napier destination restaurants compete with Mister D?

- [Central Fire Station Bistro](/demand/nz/brands/central-fire-station-bistro): Head-to-head: /demand/nz/compare/central-fire-station-bistro-vs-mister-d
- [Bistronomy](/demand/nz/brands/bistronomy): Head-to-head: /demand/nz/compare/bistronomy-vs-mister-d

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mister D: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mister-d

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mister-d. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.