---
title: "Mission Kayaking: search popularity and Share of Search in New Zealand"
description: "Mission Kayaking makes kayaks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mission-kayaking"
publisher: "Brandwave"
---

# Mission Kayaking: search popularity and Share of Search in New Zealand

Mission Kayaking makes kayaks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mission Kayaking
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kayak brands**: 13.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kayak brands | 3 | 13.9% | 170 |

- [Kayak brands](/demand/nz/categories/nz-kayak-brands)

## How has branded search demand for Mission Kayaking changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mission Kayaking in New Zealand fell from 210 to 170.
- Across the 11 months ending August 2026, Mission Kayaking’s estimated Share of Search among kayak brands in New Zealand increased from 12.6% to 13.9%.
- Across the 11 months ending August 2026, Mission Kayaking’s estimated Share of Search among kayak brands in New Zealand peaked at 13.9% in August 2026 and was lowest at 8.4% in May 2026.
- Across the 11 months ending August 2026, Mission Kayaking rose from 4th to 3rd among kayak brands in New Zealand.

## How did search popularity change for New Zealand kayak brands in August 2026?

- In August 2026, Mission Kayaking overtook Feelfree to rank 3rd among kayak brands in New Zealand, at 13.9%.
- In August 2026, Viking Kayaks gained estimated Share of Search among kayak brands in New Zealand, from 50.5% to 54.1%.
- In August 2026, Feelfree lost estimated Share of Search among kayak brands in New Zealand, from 16.2% to 10.7%.
- In August 2026, Ocean Kayak lost estimated Share of Search among kayak brands in New Zealand, from 18.9% to 16.4%.
- Estimated monthly branded searches for Hobie in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kayak brands | 210 | 12.6% | 4 |
| Nov 2025 | Kayak brands | 260 | 10% | 4 |
| Dec 2025 | Kayak brands | 260 | 10.4% | 3 |
| Jan 2026 | Kayak brands | 260 | 10% | 3 |
| Feb 2026 | Kayak brands | 210 | 12.4% | 3 |
| Mar 2026 | Kayak brands | 210 | 13.4% | 3 |
| Apr 2026 | Kayak brands | 110 | 8.9% | 4 |
| May 2026 | Kayak brands | 110 | 8.4% | 4 |
| Jun 2026 | Kayak brands | 110 | 10.6% | 3 |
| Jul 2026 | Kayak brands | 110 | 9.9% | 4 |
| Aug 2026 | Kayak brands | 170 | 13.9% | 3 |
| Sep 2026 | Kayak brands | — | — | — |

## How is Mission Kayaking measured?

Brandwave collects information about searches that people make online using Mission Kayaking’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mission kayak”

## Which kayak brands compete with Mission Kayaking?

- [Viking Kayaks](/demand/nz/brands/viking-kayaks): Head-to-head: /demand/nz/compare/mission-kayaking-vs-viking-kayaks
- [Ocean Kayak](/demand/nz/brands/ocean-kayak): Head-to-head: /demand/nz/compare/mission-kayaking-vs-ocean-kayak
- [Feelfree](/demand/nz/brands/feelfree): Head-to-head: /demand/nz/compare/feelfree-vs-mission-kayaking
- [Hobie](/demand/nz/brands/hobie): Head-to-head: /demand/nz/compare/hobie-vs-mission-kayaking

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mission Kayaking: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mission-kayaking

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mission-kayaking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.