--- title: "Mission Estate: search popularity and Share of Search in New Zealand" description: "Mission Estate is a winery in Hawke's Bay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mission-estate" publisher: "Brandwave" --- # Mission Estate: search popularity and Share of Search in New Zealand Mission Estate is a winery in Hawke's Bay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mission Estate - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hawke's bay wineries**: 15.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hawke's Bay wineries | 3 | 15.9% | 4.8K | - [Hawke's Bay wineries](/demand/nz/categories/nz-hawkes-bay-wineries) ## How has branded search demand for Mission Estate changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mission Estate in New Zealand fell from 8K to 4.8K. - Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand decreased from 18.6% to 15.9%. - Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 21.2% in January 2026 and was lowest at 15.3% in June 2026. ## How did search popularity change for New Zealand hawke's bay wineries in August 2026? - In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%. - In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%. - In August 2026, Church Road lost estimated Share of Search among hawke's bay wineries in New Zealand, from 24.9% to 24.3%. - Estimated monthly branded searches for Black Barn in New Zealand fell 45.3% over 11 measured months, from 640 to 350 in August 2026. - Estimated monthly branded searches for Elephant Hill in New Zealand fell 44.6% over 11 measured months, from 5K to 2.7K in August 2026. - Estimated monthly branded searches for Trinity Hill in New Zealand fell 31.1% over 11 measured months, from 1.3K to 910 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hawke's Bay wineries | 8K | 18.6% | 3 | | Nov 2025 | Hawke's Bay wineries | 9.3K | 20.2% | 2 | | Dec 2025 | Hawke's Bay wineries | 13.6K | 20.9% | 3 | | Jan 2026 | Hawke's Bay wineries | 13.6K | 21.2% | 2 | | Feb 2026 | Hawke's Bay wineries | 11.4K | 21.2% | 2 | | Mar 2026 | Hawke's Bay wineries | 9.2K | 19.3% | 3 | | Apr 2026 | Hawke's Bay wineries | 7.9K | 19.1% | 3 | | May 2026 | Hawke's Bay wineries | 6.9K | 15.6% | 4 | | Jun 2026 | Hawke's Bay wineries | 4.2K | 15.3% | 3 | | Jul 2026 | Hawke's Bay wineries | 5.6K | 17.7% | 3 | | Aug 2026 | Hawke's Bay wineries | 4.8K | 15.9% | 3 | | Sep 2026 | Hawke's Bay wineries | — | — | — | ## How is Mission Estate measured? Brandwave collects information about searches that people make online using Mission Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mission estate” - “mission estate cellar door” - “mission estate near me” - “mission estate restaurant” - “mission estate vineyard” - “mission estate wine” - “mission estate wine tasting” - “mission estate winery restaurant” - “missionestate” - “missionestate co nz” - “the mission estate” ## Which hawke's bay wineries compete with Mission Estate? - [Craggy Range](/demand/nz/brands/craggy-range): Head-to-head: /demand/nz/compare/craggy-range-vs-mission-estate - [Church Road](/demand/nz/brands/church-road): Head-to-head: /demand/nz/compare/church-road-vs-mission-estate - [Elephant Hill](/demand/nz/brands/elephant-hill): Head-to-head: /demand/nz/compare/elephant-hill-vs-mission-estate - [Te Mata Estate](/demand/nz/brands/te-mata-estate): Head-to-head: /demand/nz/compare/mission-estate-vs-te-mata-estate - [Trinity Hill](/demand/nz/brands/trinity-hill): Head-to-head: /demand/nz/compare/mission-estate-vs-trinity-hill - [Black Barn](/demand/nz/brands/black-barn) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mission Estate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mission-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mission-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.