---
title: "Mirabella: search popularity in New Zealand"
description: "Mirabella makes light bulbs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mirabella"
publisher: "Brandwave"
---

# Mirabella: search popularity in New Zealand

Mirabella makes light bulbs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mirabella
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among light bulb brands**: 6.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Light bulb brands | 2 | 6.1% | 180 |

- [Light bulb brands](/demand/nz/categories/nz-light-bulb-brands)

## Top light bulb brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mirabella was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mirabella is the third most recommended of the three.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Philips Hue | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Osram | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Mirabella | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about light bulb brands

- Asked ChatGPT "Which light bulb brand should I buy in New Zealand?": 1. Philips Hue, 2. Osram
- Asked ChatGPT "What are the best light bulb brands in New Zealand?": 1. Osram, 2. Philips Hue
- Asked ChatGPT "What's the best light bulb brand in New Zealand for everyday lighting?": 1. Philips Hue, 2. Mirabella
- Searched Google, AI Overview "smart bulbs nz": 1. Philips Hue

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Mirabella changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Mirabella in New Zealand rose from 130 to 180.
- Across the 12 months ending September 2026, Mirabella’s share of searches among light bulb brands in New Zealand peaked at 9.1% in November 2025 and was lowest at 3.4% in April 2026.
- Across the 12 months ending September 2026, Mirabella rose from 3rd to 2nd among light bulb brands in New Zealand.

## How did search popularity change for New Zealand light bulb brands in September 2026?

- In September 2026, Mirabella overtook Osram to rank 2nd among light bulb brands in New Zealand, with 6.1% of the searches.
- In September 2026, Philips Hue lost share of searches among light bulb brands in New Zealand, from 89.1% to 87.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Light bulb brands | 130 | 5.7% | 3 |
| Nov 2025 | Light bulb brands | 240 | 9.1% | 2 |
| Dec 2025 | Light bulb brands | 200 | 7.4% | 2 |
| Jan 2026 | Light bulb brands | 140 | 5.2% | 3 |
| Feb 2026 | Light bulb brands | 80 | 3.8% | 3 |
| Mar 2026 | Light bulb brands | 140 | 6.1% | 3 |
| Apr 2026 | Light bulb brands | 100 | 3.4% | 3 |
| May 2026 | Light bulb brands | 140 | 4.3% | 3 |
| Jun 2026 | Light bulb brands | 130 | 3.9% | 3 |
| Jul 2026 | Light bulb brands | 140 | 4.7% | 3 |
| Aug 2026 | Light bulb brands | 140 | 4.8% | 3 |
| Sep 2026 | Light bulb brands | 180 | 6.1% | 2 |

## How are Mirabella’s branded searches counted?

Brandwave collects information about searches that people make online using Mirabella’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mirabella”
- “mirabella light bulbs”

## Which light bulb brands compete with Mirabella?

- [Philips Hue](/demand/nz/brands/philips-hue): Head-to-head: /demand/nz/compare/mirabella-vs-philips-hue
- [Osram](/demand/nz/brands/osram): Head-to-head: /demand/nz/compare/mirabella-vs-osram

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mirabella: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mirabella

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mirabella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.