---
title: "Ministry of Smile: search popularity and Share of Search in New Zealand"
description: "Ministry of Smile provides orthodontic services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ministry-of-smile"
publisher: "Brandwave"
---

# Ministry of Smile: search popularity and Share of Search in New Zealand

Ministry of Smile provides orthodontic services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ministry of Smile
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington orthodontic clinics**: 23.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington orthodontic clinics | 3 | 23.3% | 280 |

- [Wellington orthodontic clinics](/demand/nz/categories/nz-wellington-orthodontic-clinics)

## How has branded search demand for Ministry of Smile changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ministry of Smile in New Zealand rose from 190 to 280.
- Across the 11 months ending August 2026, Ministry of Smile’s estimated Share of Search among wellington orthodontic clinics in New Zealand increased from 19.6% to 23.3%.
- Across the 11 months ending August 2026, Ministry of Smile’s estimated Share of Search among wellington orthodontic clinics in New Zealand peaked at 24% in July 2026 and was lowest at 14.6% in December 2025.

## How did search popularity change for New Zealand wellington orthodontic clinics in August 2026?

- In August 2026, Thorndon Orthodontics gained estimated Share of Search among wellington orthodontic clinics in New Zealand, from 1% to 2.5%.
- In August 2026, Matt Barker Orthodontist lost estimated Share of Search among wellington orthodontic clinics in New Zealand, from 24% to 23.3%.
- In August 2026, Ministry of Smile lost estimated Share of Search among wellington orthodontic clinics in New Zealand, from 24% to 23.3%.
- Estimated monthly branded searches for Courtenay Orthodontics in New Zealand rose 52.5% over 11 measured months, from 400 to 610 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington orthodontic clinics | 190 | 19.6% | 3 |
| Nov 2025 | Wellington orthodontic clinics | 150 | 15.6% | 3 |
| Dec 2025 | Wellington orthodontic clinics | 130 | 14.6% | 4 |
| Jan 2026 | Wellington orthodontic clinics | 170 | 20.5% | 3 |
| Feb 2026 | Wellington orthodontic clinics | 200 | 20.4% | 3 |
| Mar 2026 | Wellington orthodontic clinics | 190 | 19.4% | 3 |
| Apr 2026 | Wellington orthodontic clinics | 210 | 22.1% | 3 |
| May 2026 | Wellington orthodontic clinics | 170 | 15.5% | 3 |
| Jun 2026 | Wellington orthodontic clinics | 230 | 22.3% | 3 |
| Jul 2026 | Wellington orthodontic clinics | 230 | 24% | 3 |
| Aug 2026 | Wellington orthodontic clinics | 280 | 23.3% | 3 |
| Sep 2026 | Wellington orthodontic clinics | — | — | — |

## How is Ministry of Smile measured?

Brandwave collects information about searches that people make online using Ministry of Smile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ministry of smile”
- “ministry of smile wellington”

## Which wellington orthodontic clinics compete with Ministry of Smile?

- [Courtenay Orthodontics](/demand/nz/brands/courtenay-orthodontics): Head-to-head: /demand/nz/compare/courtenay-orthodontics-vs-ministry-of-smile
- [Matt Barker Orthodontist](/demand/nz/brands/matt-barker-orthodontist): Head-to-head: /demand/nz/compare/matt-barker-orthodontist-vs-ministry-of-smile
- [Thorndon Orthodontics](/demand/nz/brands/thorndon-orthodontics): Head-to-head: /demand/nz/compare/ministry-of-smile-vs-thorndon-orthodontics

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ministry of Smile: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ministry-of-smile

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ministry-of-smile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.