--- title: "Minelab: search popularity in New Zealand" description: "Minelab makes metal detectors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/minelab" publisher: "Brandwave" --- # Minelab: search popularity in New Zealand Minelab makes metal detectors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Minelab - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among metal detector brands**: 12.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Metal detector brands | 3 | 12.5% | 180 | - [Metal detector brands](/demand/nz/categories/nz-metal-detector-brands) ## Top metal detector brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Minelab appeared in all five answers. Minelab is the most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Minelab | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nokta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Garrett | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher-Price | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about metal detector brands - Asked ChatGPT "Which metal detector brand should I buy in New Zealand?": 1. Minelab, 2. Nokta, 3. Garrett - Asked ChatGPT "What are the best metal detector brands in New Zealand?": 1. Minelab, 2. Garrett, 3. Nokta, 4. Fisher-Price - Asked ChatGPT "What's the best metal detector brand in New Zealand for treasure hunting?": 1. Minelab, 2. Nokta, 3. Garrett - Searched Google, AI Overview "metal detector nz": 1. Garrett, 2. Nokta, 3. Minelab - Searched Google, AI Overview "gold detector nz": 1. Minelab Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Minelab changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Minelab in New Zealand fell from 230 to 180. - Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand decreased from 14.1% to 12.5%. - Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand peaked at 19.7% in July 2026 and was lowest at 10.9% in November 2025. - Across the 12 months ending September 2026, Minelab fell from 2nd to 3rd among metal detector brands in New Zealand. ## How did search popularity change for New Zealand metal detector brands in September 2026? - In September 2026, Garrett overtook Minelab to rank 2nd among metal detector brands in New Zealand, with 16.7% of the searches. - In September 2026, Minelab lost share of searches among metal detector brands in New Zealand, from 16.4% to 12.5%. - Fisher-Price’s share of searches among metal detector brands in New Zealand has gained ground for 3 months in a row, from 58.1% to 69.4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Metal detector brands | 230 | 14.1% | 2 | | Nov 2025 | Metal detector brands | 200 | 10.9% | 2 | | Dec 2025 | Metal detector brands | 250 | 14.3% | 2 | | Jan 2026 | Metal detector brands | 250 | 18.1% | 2 | | Feb 2026 | Metal detector brands | 230 | 18.3% | 3 | | Mar 2026 | Metal detector brands | 220 | 16.3% | 2 | | Apr 2026 | Metal detector brands | 180 | 15.4% | 2 | | May 2026 | Metal detector brands | 180 | 13.2% | 3 | | Jun 2026 | Metal detector brands | 230 | 17.8% | 3 | | Jul 2026 | Metal detector brands | 250 | 19.7% | 2 | | Aug 2026 | Metal detector brands | 250 | 16.4% | 2 | | Sep 2026 | Metal detector brands | 180 | 12.5% | 3 | ## How are Minelab’s branded searches counted? Brandwave collects information about searches that people make online using Minelab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “minelab” - “minelab metal detector” ## Which metal detector brands compete with Minelab? - [Fisher-Price](/demand/nz/brands/fisher-price): Head-to-head: /demand/nz/compare/fisher-price-vs-minelab - [Garrett](/demand/nz/brands/garrett): Head-to-head: /demand/nz/compare/garrett-vs-minelab - [Nokta](/demand/nz/brands/nokta): Head-to-head: /demand/nz/compare/minelab-vs-nokta ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Minelab: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/minelab This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/minelab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.