--- title: "Minecraft: search popularity and Share of Search in New Zealand" description: "Minecraft is a game platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/minecraft" publisher: "Brandwave" --- # Minecraft: search popularity and Share of Search in New Zealand Minecraft is a game platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Minecraft - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among online game platforms**: 32% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online game platforms | 2 | 32% | 138K | - [Online game platforms](/demand/nz/categories/nz-online-game-platforms) ## How has branded search demand for Minecraft changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Minecraft in New Zealand rose from 115K to 138K. - Across the 11 months ending August 2026, Minecraft’s estimated Share of Search among online game platforms in New Zealand increased from 22.1% to 32%. - Across the 11 months ending August 2026, Minecraft’s estimated Share of Search among online game platforms in New Zealand peaked at 33.5% in June 2026 and was lowest at 19% in January 2026. ## How did search popularity change for New Zealand online game platforms in August 2026? - In August 2026, Minecraft gained estimated Share of Search among online game platforms in New Zealand, from 26.3% to 32%. - In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%. - In August 2026, Epic Games lost estimated Share of Search among online game platforms in New Zealand, from 11.7% to 9.9%. - In August 2026, Roblox lost estimated Share of Search among online game platforms in New Zealand, from 53.9% to 53.3%. - In August 2026, Xbox Game Pass rose from 5th to 4th among online game platforms in New Zealand. - Estimated monthly branded searches for EA in New Zealand fell 62.9% over 11 measured months, from 7.3K to 2.7K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online game platforms | 115K | 22.1% | 2 | | Nov 2025 | Online game platforms | 123K | 26.6% | 2 | | Dec 2025 | Online game platforms | 113K | 22.4% | 2 | | Jan 2026 | Online game platforms | 79.8K | 19% | 2 | | Feb 2026 | Online game platforms | 110K | 25.2% | 2 | | Mar 2026 | Online game platforms | 155K | 31.6% | 2 | | Apr 2026 | Online game platforms | 109K | 24.7% | 2 | | May 2026 | Online game platforms | 136K | 30.4% | 2 | | Jun 2026 | Online game platforms | 159K | 33.5% | 2 | | Jul 2026 | Online game platforms | 114K | 26.3% | 2 | | Aug 2026 | Online game platforms | 138K | 32% | 2 | | Sep 2026 | Online game platforms | — | — | — | ## How is Minecraft measured? Brandwave collects information about searches that people make online using Minecraft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “minecraft” - “minecraft bedrock” - “minecraft building” - “minecraft character” - “minecraft classic” - “minecraft download” - “minecraft dungeons” - “minecraft education” - “minecraft free” - “minecraft games” - “minecraft hosting” - “minecraft java” - “minecraft java edition” - “minecraft movie” - “minecraft near me” - “minecraft net” - “minecraft nz” - “minecraft online” - “minecraft pocket edition” - “minecraft server” - “minecraft story mode” - “planet minecraft” - “seedfinder minecraft” - “steve minecraft” ## Which online game platforms compete with Minecraft? - [Roblox](/demand/nz/brands/roblox): Head-to-head: /demand/nz/compare/minecraft-vs-roblox - [Epic Games](/demand/nz/brands/epic-games): Head-to-head: /demand/nz/compare/epic-games-vs-minecraft - [Xbox Game Pass](/demand/nz/brands/xbox-game-pass): Head-to-head: /demand/nz/compare/minecraft-vs-xbox-game-pass - [Steam](/demand/nz/brands/steam): Head-to-head: /demand/nz/compare/minecraft-vs-steam - [EA](/demand/nz/brands/ea): Head-to-head: /demand/nz/compare/ea-vs-minecraft ## Who owns Minecraft? Minecraft is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Minecraft? Minecraft is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Minecraft: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/minecraft This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/minecraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.