---
title: "How popular is Minder? Searches and AI answers in New Zealand"
description: "Minder publishes KiwiSaver guides and a contribution calculator for New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/minder"
publisher: "Brandwave"
---

# How popular is Minder? Searches and AI answers in New Zealand

Minder publishes KiwiSaver guides and a contribution calculator for New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Minder
- **Market**: New Zealand

## Where does Minder compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Money guide sites | — | — | — |

- [Money guide sites](/demand/nz/categories/nz-money-guide-sites)

## Top money guide sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Minder did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sorted | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| MoneyHub | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Settled | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| interest.co.nz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Canstar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Minder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Nester | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skipper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about money guide sites

- Asked ChatGPT "Which website should I use to learn about money in New Zealand?": 1. Sorted, 2. MoneyHub
- Asked ChatGPT "What are the best free money guide websites in New Zealand?": 1. Sorted, 2. MoneyHub
- Asked ChatGPT "What's the best website for help buying my first home in New Zealand?": 1. Settled, 2. Sorted
- Searched Google, AI Overview "first home buyer nz": 1. Settled
- Searched Google, AI Overview "personal finance nz": 1. Sorted, 2. MoneyHub

Not named in any answer: interest.co.nz, Canstar, Minder, Nester and Skipper.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on November 5, 2026.

## How did search popularity change for New Zealand money guide sites in October 2026?

- Estimated monthly branded searches for Settled in New Zealand fell 46.2% over 12 measured months, from 390 to 210 in October 2026.
- Estimated monthly branded searches for MoneyHub in New Zealand fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026.
- Estimated monthly branded searches for Sorted in New Zealand fell 20.8% over 12 measured months, from 4.6K to 3.6K in October 2026.
- Estimated monthly branded searches for interest.co.nz in New Zealand fell 19.6% over 12 measured months, from 36.7K to 29.5K in October 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Money guide sites | — | — | — |
| Dec 2025 | Money guide sites | — | — | — |
| Jan 2026 | Money guide sites | — | — | — |
| Feb 2026 | Money guide sites | — | — | — |
| Mar 2026 | Money guide sites | — | — | — |
| Apr 2026 | Money guide sites | — | — | — |
| May 2026 | Money guide sites | — | — | — |
| Jun 2026 | Money guide sites | — | — | — |
| Jul 2026 | Money guide sites | — | — | — |
| Aug 2026 | Money guide sites | — | — | — |
| Sep 2026 | Money guide sites | — | — | — |
| Oct 2026 | Money guide sites | — | — | — |

## How are Minder’s branded searches counted?

Brandwave collects information about searches that people make online using Minder’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “minder kiwisaver”
- “minder nz”

## Which money guide sites compete with Minder?

- [interest.co.nz](/demand/nz/brands/interest-co-nz)
- [Sorted](/demand/nz/brands/sorted)
- [MoneyHub](/demand/nz/brands/moneyhub)
- [Canstar](/demand/nz/brands/canstar)
- [Settled](/demand/nz/brands/settled)
- [Nester](/demand/nz/brands/nester)
- [Skipper](/demand/nz/brands/skipper)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is Minder? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/minder

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/minder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.