--- title: "Mimco: search popularity and Share of Search in New Zealand" description: "Mimco is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mimco" publisher: "Brandwave" --- # Mimco: search popularity and Share of Search in New Zealand Mimco is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mimco - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among handbag brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Handbag brands | 8 | 1.2% | 1.8K | | designer handbag labels | 5 | 3.5% | 1.8K | - [Handbag brands](/demand/nz/categories/nz-handbag-brands) - [NZ designer handbag labels](/demand/nz/categories/nz-designer-leather-goods) ## How has branded search demand for Mimco changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mimco in New Zealand fell from 2K to 1.8K. - Across the 11 months ending August 2026, Mimco’s estimated Share of Search among handbag brands in New Zealand held steady, from 1.6% to 1.2%. - Across the 11 months ending August 2026, Mimco’s estimated Share of Search among designer handbag labels in New Zealand decreased from 4.3% to 3.5%. ## How did search popularity change for New Zealand handbag brands in August 2026? - In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%. - In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%. - In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%. - In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%. - In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%. - In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%. ## How did search popularity change for New Zealand designer handbag labels in August 2026? - In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%. - In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%. - In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%. - In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%. - In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Handbag brands | 2K | 1.6% | 8 | | Nov 2025 | Handbag brands | 2.5K | 1.5% | 8 | | Dec 2025 | Handbag brands | 2.5K | 1.5% | 8 | | Jan 2026 | Handbag brands | 2.1K | 1.5% | 8 | | Feb 2026 | Handbag brands | 1.7K | 1.5% | 8 | | Mar 2026 | Handbag brands | 1.7K | 1.4% | 8 | | Apr 2026 | Handbag brands | 1.8K | 1.5% | 8 | | May 2026 | Handbag brands | 1.9K | 1.4% | 8 | | Jun 2026 | Handbag brands | 1.9K | 1.3% | 8 | | Jul 2026 | Handbag brands | 1.8K | 1.3% | 8 | | Aug 2026 | Handbag brands | 1.8K | 1.2% | 8 | | Sep 2026 | Handbag brands | — | — | — | | Oct 2025 | designer handbag labels | 2K | 4.3% | 5 | | Nov 2025 | designer handbag labels | 2.5K | 3.4% | 5 | | Dec 2025 | designer handbag labels | 2.5K | 3.7% | 5 | | Jan 2026 | designer handbag labels | 2.1K | 4.1% | 5 | | Feb 2026 | designer handbag labels | 1.7K | 4.1% | 5 | | Mar 2026 | designer handbag labels | 1.7K | 3.7% | 5 | | Apr 2026 | designer handbag labels | 1.8K | 4.2% | 5 | | May 2026 | designer handbag labels | 1.9K | 3.8% | 5 | | Jun 2026 | designer handbag labels | 1.9K | 3.6% | 5 | | Jul 2026 | designer handbag labels | 1.8K | 4.1% | 5 | | Aug 2026 | designer handbag labels | 1.8K | 3.5% | 5 | | Sep 2026 | designer handbag labels | — | — | — | ## How is Mimco measured? Brandwave collects information about searches that people make online using Mimco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mimco” - “mimco bag” - “mimco co nz” - “mimco jewellery” - “mimco leather bag” - “mimco near me” - “mimco nz” - “mimco online” - “mimco purse” - “mimco shoes” - “mimco tote” - “mimco wallet” ## Which handbag brands compete with Mimco? - [Louis Vuitton](/demand/nz/brands/louis-vuitton) - [Coach](/demand/nz/brands/coach) - [Status Anxiety](/demand/nz/brands/status-anxiety): Head-to-head: /demand/nz/compare/mimco-vs-status-anxiety - [Saben](/demand/nz/brands/saben): Head-to-head: /demand/nz/compare/mimco-vs-saben - [Kate Spade](/demand/nz/brands/kate-spade): Head-to-head: /demand/nz/compare/kate-spade-vs-mimco - [Longchamp](/demand/nz/brands/longchamp): Head-to-head: /demand/nz/compare/longchamp-vs-mimco - [Michael Kors](/demand/nz/brands/michael-kors): Head-to-head: /demand/nz/compare/michael-kors-vs-mimco ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mimco: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mimco This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mimco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.