---
title: "Milwaukee: search popularity and Share of Search in New Zealand"
description: "Milwaukee makes power tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/milwaukee"
publisher: "Brandwave"
---

# Milwaukee: search popularity and Share of Search in New Zealand

Milwaukee makes power tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Milwaukee
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among power tool brands**: 12.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Power tool brands | 4 | 12.6% | 12.2K |

- [Power tool brands](/demand/nz/categories/nz-power-tool-brands)

## How has branded search demand for Milwaukee changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Milwaukee in New Zealand rose from 8.6K to 12.2K.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands in New Zealand increased from 9.2% to 12.6%.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands in New Zealand peaked at 12.6% in August 2026 and was lowest at 8.6% in November 2025.

## How did search popularity change for New Zealand power tool brands in August 2026?

- In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%.
- In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%.
- In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%.
- Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026.
- Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026.
- Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Power tool brands | 8.6K | 9.2% | 4 |
| Nov 2025 | Power tool brands | 9.2K | 8.6% | 4 |
| Dec 2025 | Power tool brands | 8.6K | 8.8% | 4 |
| Jan 2026 | Power tool brands | 7.8K | 8.8% | 5 |
| Feb 2026 | Power tool brands | 8K | 9.4% | 4 |
| Mar 2026 | Power tool brands | 9K | 10.3% | 4 |
| Apr 2026 | Power tool brands | 8.2K | 9.8% | 4 |
| May 2026 | Power tool brands | 9.9K | 11.7% | 4 |
| Jun 2026 | Power tool brands | 10.5K | 11.9% | 4 |
| Jul 2026 | Power tool brands | 10.6K | 12.3% | 4 |
| Aug 2026 | Power tool brands | 12.2K | 12.6% | 4 |
| Sep 2026 | Power tool brands | — | — | — |

## How is Milwaukee measured?

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “milwaukee battery”
- “milwaukee battery charger”
- “milwaukee drill”
- “milwaukee m12 battery”
- “milwaukee tool”
- “milwaukee tool bag”
- “milwaukee tool box”
- “milwaukee tool combo kit”
- “milwaukee tool kit”
- “milwaukee tool set”
- “milwaukee tools blower”
- “milwaukee tools chainsaw”
- “milwaukee tools grease gun”
- “milwaukee tools grinder”
- “milwaukee tools nail gun”
- “milwaukee tools packout”
- “milwaukee tools radio”
- “milwaukee tools socket set”
- “milwaukee tools weed eater”

## Which power tool brands compete with Milwaukee?

- [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/makita-vs-milwaukee
- [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-milwaukee
- [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/milwaukee-vs-ryobi
- [Ozito](/demand/nz/brands/ozito): Head-to-head: /demand/nz/compare/milwaukee-vs-ozito
- [HiKOKI](/demand/nz/brands/hikoki): Head-to-head: /demand/nz/compare/hikoki-vs-milwaukee
- [Festool](/demand/nz/brands/festool)
- [Stanley](/demand/nz/brands/stanley-tools)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Milwaukee: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/milwaukee

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.