--- title: "Milo: search popularity and Share of Search in New Zealand" description: "Milo makes hot chocolate or malted drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/milo" publisher: "Brandwave" --- # Milo: search popularity and Share of Search in New Zealand Milo makes hot chocolate or malted drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Milo - **Owned by**: Nestlé - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hot chocolate and malted drink brands**: 52.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hot chocolate and malted drink brands | 1 | 52.2% | 8.2K | - [Hot chocolate and malted drink brands](/demand/nz/categories/nz-hot-chocolate-and-malted-drink-brands) ## How has branded search demand for Milo changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Milo in New Zealand rose from 5.5K to 8.2K. - Across the 11 months ending August 2026, Milo’s estimated Share of Search among hot chocolate and malted drink brands in New Zealand peaked at 57.8% in February 2026 and was lowest at 39.1% in May 2026. ## How did search popularity change for New Zealand hot chocolate and malted drink brands in August 2026? - In August 2026, Milo gained estimated Share of Search among hot chocolate and malted drink brands in New Zealand, from 48.7% to 52.2%. - In August 2026, Avalanche lost estimated Share of Search among hot chocolate and malted drink brands in New Zealand, from 29.5% to 27.8%. - In August 2026, Nesquik lost estimated Share of Search among hot chocolate and malted drink brands in New Zealand, from 10.1% to 8.4%. - Cadbury Drinking Chocolate’s estimated Share of Search among hot chocolate and malted drink brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.6% in August 2026. - Estimated monthly branded searches for Ovaltine in New Zealand rose 20.2% over 11 measured months, from 1K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hot chocolate and malted drink brands | 5.5K | 52.4% | 1 | | Nov 2025 | Hot chocolate and malted drink brands | 4.5K | 51.7% | 1 | | Dec 2025 | Hot chocolate and malted drink brands | 4.4K | 54.2% | 1 | | Jan 2026 | Hot chocolate and malted drink brands | 5.4K | 55.4% | 1 | | Feb 2026 | Hot chocolate and malted drink brands | 5.4K | 57.8% | 1 | | Mar 2026 | Hot chocolate and malted drink brands | 5.4K | 50.4% | 1 | | Apr 2026 | Hot chocolate and malted drink brands | 5.5K | 49.7% | 1 | | May 2026 | Hot chocolate and malted drink brands | 6.7K | 39.1% | 1 | | Jun 2026 | Hot chocolate and malted drink brands | 6.8K | 51.3% | 1 | | Jul 2026 | Hot chocolate and malted drink brands | 6.7K | 48.7% | 1 | | Aug 2026 | Hot chocolate and malted drink brands | 8.2K | 52.2% | 1 | | Sep 2026 | Hot chocolate and malted drink brands | — | — | — | ## How is Milo measured? Brandwave collects information about searches that people make online using Milo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “coffee with milo” - “milo” - “milo 1kg” - “milo choco” - “milo choco drink” - “milo dinosaur drink” - “milo drink” - “milo drink packet” - “milo in a can” - “milo malted drink” - “milo powder” - “nestle milo” ## Which hot chocolate and malted drink brands compete with Milo? - [Avalanche](/demand/nz/brands/avalanche): Head-to-head: /demand/nz/compare/avalanche-vs-milo - [Nesquik](/demand/nz/brands/nesquik): Head-to-head: /demand/nz/compare/milo-vs-nesquik - [Ovaltine](/demand/nz/brands/ovaltine): Head-to-head: /demand/nz/compare/milo-vs-ovaltine - [Cadbury Drinking Chocolate](/demand/nz/brands/cadbury-drinking-chocolate): Head-to-head: /demand/nz/compare/cadbury-drinking-chocolate-vs-milo ## Who owns Milo? Milo is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand. - [Nestlé](/demand/nz/companies/nestle): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Milo? Milo is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Milo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/milo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/milo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.