---
title: "Milly's Kitchen: search popularity and Share of Search in New Zealand"
description: "Milly's Kitchen sells kitchenware in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/millys-kitchen"
publisher: "Brandwave"
---

# Milly's Kitchen: search popularity and Share of Search in New Zealand

Milly's Kitchen sells kitchenware in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Milly's Kitchen
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kitchenware retailers**: 1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kitchenware retailers | 3 | 1% | 4.2K |

- [Kitchenware retailers](/demand/nz/categories/nz-kitchenware-retailers)

## How has branded search demand for Milly's Kitchen changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Milly's Kitchen in New Zealand rose from 3K to 4.2K.
- Across the 11 months ending August 2026, Milly's Kitchen rose from 4th to 3rd among kitchenware retailers in New Zealand.

## How did search popularity change for New Zealand kitchenware retailers in August 2026?

- In August 2026, Briscoes Homeware lost estimated Share of Search among kitchenware retailers in New Zealand, from 98% to 97.4%.
- Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026.
- Estimated monthly branded searches for Kitchen Things in New Zealand fell 83.4% over 11 measured months, from 7.4K to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kitchenware retailers | 3K | 0.74% | 4 |
| Nov 2025 | Kitchenware retailers | 4.3K | 0.75% | 3 |
| Dec 2025 | Kitchenware retailers | 7K | 0.96% | 3 |
| Jan 2026 | Kitchenware retailers | 3.4K | 0.72% | 3 |
| Feb 2026 | Kitchenware retailers | 3.1K | 0.93% | 3 |
| Mar 2026 | Kitchenware retailers | 2.8K | 0.84% | 3 |
| Apr 2026 | Kitchenware retailers | 3.1K | 0.65% | 3 |
| May 2026 | Kitchenware retailers | 3.6K | 0.87% | 3 |
| Jun 2026 | Kitchenware retailers | 3.2K | 0.82% | 3 |
| Jul 2026 | Kitchenware retailers | 3.5K | 0.72% | 3 |
| Aug 2026 | Kitchenware retailers | 4.2K | 1% | 3 |
| Sep 2026 | Kitchenware retailers | — | — | — |

## How is Milly's Kitchen measured?

Brandwave collects information about searches that people make online using Milly's Kitchen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “millys kitchen”
- “millys kitchen nz”
- “millys kitchen store”
- “millyskitchen”
- “millyskitchen co nz”

## Which kitchenware retailers compete with Milly's Kitchen?

- [Briscoes Homeware](/demand/nz/brands/briscoes-homeware): Head-to-head: /demand/nz/compare/briscoes-homeware-vs-millys-kitchen
- [Stevens](/demand/nz/brands/stevens): Head-to-head: /demand/nz/compare/millys-kitchen-vs-stevens
- [Kitchen Things](/demand/nz/brands/kitchen-things): Head-to-head: /demand/nz/compare/kitchen-things-vs-millys-kitchen

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Milly's Kitchen: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/millys-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/millys-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.