---
title: "Millbrook Resort: search popularity and Share of Search in New Zealand"
description: "Millbrook Resort is a hotel in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/millbrook-resort"
publisher: "Brandwave"
---

# Millbrook Resort: search popularity and Share of Search in New Zealand

Millbrook Resort is a hotel in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Millbrook Resort
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among queenstown hotels**: 13.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Queenstown hotels | 4 | 13.4% | 8.6K |

- [Queenstown hotels](/demand/nz/categories/nz-queenstown-hotels)

## How has branded search demand for Millbrook Resort changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Millbrook Resort in New Zealand held steady, from 8.7K to 8.6K.
- Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand decreased from 15.9% to 13.4%.
- Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand peaked at 20.5% in February 2026 and was lowest at 10.4% in June 2026.
- Across the 11 months ending August 2026, Millbrook Resort fell from 3rd to 4th among queenstown hotels in New Zealand.

## How did search popularity change for New Zealand queenstown hotels in August 2026?

- In August 2026, QT Queenstown overtook Novotel Queenstown Lakeside to rank 2nd among queenstown hotels in New Zealand, at 18.8%.
- In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%.
- In August 2026, Eichardt's Private Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 11.4% to 8.4%.
- In August 2026, Novotel Queenstown Lakeside lost estimated Share of Search among queenstown hotels in New Zealand, from 16.5% to 13.5%.
- In August 2026, Sofitel Queenstown lost estimated Share of Search among queenstown hotels in New Zealand, from 7.6% to 6.3%.
- In August 2026, The Rees Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 10.2% to 9.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Queenstown hotels | 8.7K | 15.9% | 3 |
| Nov 2025 | Queenstown hotels | 10.5K | 16.6% | 3 |
| Dec 2025 | Queenstown hotels | 8.8K | 13.3% | 3 |
| Jan 2026 | Queenstown hotels | 10.6K | 15.3% | 3 |
| Feb 2026 | Queenstown hotels | 12.8K | 20.5% | 1 |
| Mar 2026 | Queenstown hotels | 8.7K | 14.6% | 3 |
| Apr 2026 | Queenstown hotels | 8.6K | 14.1% | 3 |
| May 2026 | Queenstown hotels | 7.1K | 12.1% | 4 |
| Jun 2026 | Queenstown hotels | 5.8K | 10.4% | 4 |
| Jul 2026 | Queenstown hotels | 7.1K | 11.1% | 5 |
| Aug 2026 | Queenstown hotels | 8.6K | 13.4% | 4 |
| Sep 2026 | Queenstown hotels | — | — | — |

## How is Millbrook Resort measured?

Brandwave collects information about searches that people make online using Millbrook Resort’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “millbrook co nz”
- “millbrook resort”
- “millbrook resort accommodation”
- “millbrook resort golf”
- “millbrook resort near me”
- “millbrook resort spa”
- “millbrookresort”

## Which queenstown hotels compete with Millbrook Resort?

- [Hilton Queenstown Resort & Spa](/demand/nz/brands/hilton-queenstown-resort-and-spa): Head-to-head: /demand/nz/compare/hilton-queenstown-resort-and-spa-vs-millbrook-resort
- [QT Queenstown](/demand/nz/brands/qt-queenstown): Head-to-head: /demand/nz/compare/millbrook-resort-vs-qt-queenstown
- [Novotel Queenstown Lakeside](/demand/nz/brands/novotel-queenstown-lakeside): Head-to-head: /demand/nz/compare/millbrook-resort-vs-novotel-queenstown-lakeside
- [The Rees Hotel](/demand/nz/brands/the-rees-hotel): Head-to-head: /demand/nz/compare/millbrook-resort-vs-the-rees-hotel
- [Kamana Lakehouse](/demand/nz/brands/kamana-lakehouse): Head-to-head: /demand/nz/compare/kamana-lakehouse-vs-millbrook-resort
- [Eichardt's Private Hotel](/demand/nz/brands/eichardts-private-hotel)
- [Sofitel Queenstown](/demand/nz/brands/sofitel-queenstown)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Millbrook Resort: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/millbrook-resort

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/millbrook-resort. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.