---
title: "Millars Electrical: search popularity and Share of Search in New Zealand"
description: "Millars Electrical provides electrical contracting services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/millars-electrical"
publisher: "Brandwave"
---

# Millars Electrical: search popularity and Share of Search in New Zealand

Millars Electrical provides electrical contracting services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Millars Electrical
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington electrical contractors**: 28.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington electrical contractors | 2 | 28.9% | 130 |

- [Wellington electrical contractors](/demand/nz/categories/nz-wellington-electrical-contractors)

## How has branded search demand for Millars Electrical changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Millars Electrical in New Zealand rose from 100 to 130.
- Across the 11 months ending August 2026, Millars Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand decreased from 30.3% to 28.9%.
- Across the 11 months ending August 2026, Millars Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand peaked at 39.1% in November 2025 and was lowest at 17.8% in July 2026.

## How did search popularity change for New Zealand wellington electrical contractors in August 2026?

- In August 2026, Millars Electrical gained estimated Share of Search among wellington electrical contractors in New Zealand, from 17.8% to 28.9%.
- In August 2026, Seven Electrical lost estimated Share of Search among wellington electrical contractors in New Zealand, from 55.6% to 44.4%.
- Estimated monthly branded searches for GT Electrical in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.
- Estimated monthly branded searches for Weka Electrical in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington electrical contractors | 100 | 30.3% | 2 |
| Nov 2025 | Wellington electrical contractors | 180 | 39.1% | 1 |
| Dec 2025 | Wellington electrical contractors | 100 | 29.4% | 2 |
| Jan 2026 | Wellington electrical contractors | 80 | 21.1% | 2 |
| Feb 2026 | Wellington electrical contractors | 100 | 30.3% | 2 |
| Mar 2026 | Wellington electrical contractors | 130 | 27.7% | 2 |
| Apr 2026 | Wellington electrical contractors | 100 | 24.4% | 2 |
| May 2026 | Wellington electrical contractors | 150 | 30% | 2 |
| Jun 2026 | Wellington electrical contractors | 100 | 20.8% | 2 |
| Jul 2026 | Wellington electrical contractors | 80 | 17.8% | 2 |
| Aug 2026 | Wellington electrical contractors | 130 | 28.9% | 2 |
| Sep 2026 | Wellington electrical contractors | — | — | — |

## How is Millars Electrical measured?

Brandwave collects information about searches that people make online using Millars Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “millars electrical”
- “millars electrical wellington”

## Which wellington electrical contractors compete with Millars Electrical?

- [Seven Electrical](/demand/nz/brands/seven-electrical): Head-to-head: /demand/nz/compare/millars-electrical-vs-seven-electrical
- [Weka Electrical](/demand/nz/brands/weka-electrical): Head-to-head: /demand/nz/compare/millars-electrical-vs-weka-electrical
- [GT Electrical](/demand/nz/brands/gt-electrical): Head-to-head: /demand/nz/compare/gt-electrical-vs-millars-electrical

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Millars Electrical: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/millars-electrical

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/millars-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.