--- title: "Milkshake: search popularity in New Zealand" description: "A mobile website builder that turns a link in bio into a swipeable mini website. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/milkshake" publisher: "Brandwave" --- # Milkshake: search popularity in New Zealand A mobile website builder that turns a link in bio into a swipeable mini website. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Milkshake - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among link in bio tools**: 0.13% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Link in bio tools | 7 | 0.13% | 10 | - [Link in bio tools](/demand/nz/categories/nz-link-in-bio-tools) ## Top link in bio tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Milkshake was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Milkshake is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Linktree | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Beacons | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Milkshake | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lnk.Bio | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Carrd | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Stan Store | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Later Linkin.bio | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about link in bio tools - Asked ChatGPT "Which link in bio tool should I use in New Zealand?": 1. Linktree, 2. Beacons, 3. Stan Store, 4. Lnk.Bio - Asked ChatGPT "What are the best link in bio tools in New Zealand?": 1. Linktree, 2. Beacons, 3. Carrd, 4. Milkshake, 5. Lnk.Bio, 6. Later Linkin.bio - Asked ChatGPT "What's the best link in bio tool in New Zealand for social profile links?": 1. Linktree, 2. Beacons, 3. Carrd - Searched Google, AI Overview "link in bio tool": 1. Linktree, 2. Beacons, 3. Milkshake, 4. Later Linkin.bio - Searched Google, AI Overview "best link in bio": 1. Linktree, 2. Beacons, 3. Lnk.Bio, 4. Milkshake Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Milkshake changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Milkshake in New Zealand fell from 20 to 10. - Across the 12 months ending September 2026, Milkshake fell from 6th to 7th among link in bio tools in New Zealand. ## How did search popularity change for New Zealand link in bio tools in September 2026? - In September 2026, Linktree gained share of searches among link in bio tools in New Zealand, from 67% to 69.7%. - In September 2026, Stan Store gained share of searches among link in bio tools in New Zealand, from 7.7% to 8.4%. - In September 2026, Carrd lost share of searches among link in bio tools in New Zealand, from 22% to 18.6%. - Estimated monthly branded searches for Later Linkin.bio in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. - Estimated monthly branded searches for Beacons in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for Milkshake in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Link in bio tools | 20 | 0.25% | 6 | | Nov 2025 | Link in bio tools | 10 | 0.13% | 7 | | Dec 2025 | Link in bio tools | 20 | 0.28% | 6 | | Jan 2026 | Link in bio tools | 20 | 0.23% | 6 | | Feb 2026 | Link in bio tools | 20 | 0.25% | 7 | | Mar 2026 | Link in bio tools | 10 | 0.1% | 7 | | Apr 2026 | Link in bio tools | 20 | 0.24% | 6 | | May 2026 | Link in bio tools | 10 | 0.12% | 7 | | Jun 2026 | Link in bio tools | 20 | 0.25% | 6 | | Jul 2026 | Link in bio tools | 20 | 0.26% | 6 | | Aug 2026 | Link in bio tools | 10 | 0.12% | 7 | | Sep 2026 | Link in bio tools | 10 | 0.13% | 7 | ## How are Milkshake’s branded searches counted? Brandwave collects information about searches that people make online using Milkshake’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “milkshake app” - “milkshake link in bio” ## Which link in bio tools compete with Milkshake? - [Linktree](/demand/nz/brands/linktree) - [Carrd](/demand/nz/brands/carrd): Head-to-head: /demand/nz/compare/carrd-vs-milkshake - [Stan Store](/demand/nz/brands/stan-store): Head-to-head: /demand/nz/compare/milkshake-vs-stan-store - [Beacons](/demand/nz/brands/beacons): Head-to-head: /demand/nz/compare/beacons-vs-milkshake - [Later Linkin.bio](/demand/nz/brands/later-linkin-bio): Head-to-head: /demand/nz/compare/later-linkin-bio-vs-milkshake - [Lnk.Bio](/demand/nz/brands/lnk-bio): Head-to-head: /demand/nz/compare/lnk-bio-vs-milkshake ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Milkshake: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/milkshake This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/milkshake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.