---
title: "Mike Pero: search popularity and Share of Search in New Zealand"
description: "A New Zealand mortgage adviser network with franchised advisers nationwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mike-pero"
publisher: "Brandwave"
---

# Mike Pero: search popularity and Share of Search in New Zealand

A New Zealand mortgage adviser network with franchised advisers nationwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mike Pero
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nelson mortgage advisers**: 70.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nelson mortgage advisers | 1 | 70.8% | 1.4K |
| New Plymouth mortgage advisers | 1 | 88.9% | 1.4K |
| mortgage advisers | 4 | 6.1% | 1.4K |
| Timaru mortgage advisers | 2 | 16.9% | 1.4K |

- [Nelson mortgage advisers](/demand/nz/categories/nz-nelson-mortgage-advisers)
- [New Plymouth mortgage advisers](/demand/nz/categories/nz-new-plymouth-mortgage-advisers)
- [New Zealand mortgage advisers](/demand/nz/categories/nz-mortgage-advisers)
- [Timaru mortgage advisers](/demand/nz/categories/nz-timaru-mortgage-advisers)

## How has branded search demand for Mike Pero changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mike Pero in New Zealand fell from 1.5K to 1.4K.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand decreased from 77.8% to 70.8%.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 79.6% in February 2026 and was lowest at 65.8% in April 2026.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among new plymouth mortgage advisers in New Zealand increased from 87.5% to 88.9%.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among new plymouth mortgage advisers in New Zealand peaked at 90.8% in February 2026 and was lowest at 81.5% in April 2026.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among mortgage advisers in New Zealand peaked at 7.4% in February 2026 and was lowest at 4.9% in April 2026.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 20% in February 2026 and was lowest at 13.7% in July 2026.

## How did search popularity change for New Zealand nelson mortgage advisers in August 2026?

- In August 2026, Tony Mounce Mortgages gained estimated Share of Search among nelson mortgage advisers in New Zealand, from 21.8% to 26%.
- In August 2026, Mike Pero lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 72.8% to 70.8%.
- In August 2026, Castle Trust lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 1.4% to 0%.
- In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 3.4% to 2.6%.
- In August 2026, Mortgage Money rose from 5th to 4th among nelson mortgage advisers in New Zealand.

## How did search popularity change for New Zealand new plymouth mortgage advisers in August 2026?

- In August 2026, Mike Pero gained estimated Share of Search among new plymouth mortgage advisers in New Zealand, from 85.6% to 88.9%.
- In August 2026, Jason Bruce Mortgages lost estimated Share of Search among new plymouth mortgage advisers in New Zealand, from 4.8% to 2.6%.
- In August 2026, Melanie Bielawski Mortgages lost estimated Share of Search among new plymouth mortgage advisers in New Zealand, from 1.6% to 0.65%.
- Stephanie Murray Mortgages’ estimated Share of Search among new plymouth mortgage advisers in New Zealand has lost ground for 3 months in a row, from 10.5% to 7.8% in August 2026.

## How did search popularity change for New Zealand mortgage advisers in August 2026?

- In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.
- In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.
- In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.
- In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.
- In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%.
- In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%.

## How did search popularity change for New Zealand timaru mortgage advisers in August 2026?

- In August 2026, Mike Pero gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 13.7% to 16.9%.
- In August 2026, NZHL lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 81.8% to 79%.
- In August 2026, Mortgage Express lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 2.4% to 1.7%.
- In August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nelson mortgage advisers | 1.5K | 77.8% | 1 |
| Nov 2025 | Nelson mortgage advisers | 1.7K | 76.3% | 1 |
| Dec 2025 | Nelson mortgage advisers | 1.3K | 78.9% | 1 |
| Jan 2026 | Nelson mortgage advisers | 1.4K | 77.2% | 1 |
| Feb 2026 | Nelson mortgage advisers | 1.9K | 79.6% | 1 |
| Mar 2026 | Nelson mortgage advisers | 1.4K | 73.6% | 1 |
| Apr 2026 | Nelson mortgage advisers | 1.1K | 65.8% | 1 |
| May 2026 | Nelson mortgage advisers | 1.3K | 73.3% | 1 |
| Jun 2026 | Nelson mortgage advisers | 1.2K | 71.2% | 1 |
| Jul 2026 | Nelson mortgage advisers | 1.1K | 72.8% | 1 |
| Aug 2026 | Nelson mortgage advisers | 1.4K | 70.8% | 1 |
| Sep 2026 | Nelson mortgage advisers | — | — | — |
| Oct 2025 | New Plymouth mortgage advisers | 1.5K | 87.5% | 1 |
| Nov 2025 | New Plymouth mortgage advisers | 1.7K | 89.5% | 1 |
| Dec 2025 | New Plymouth mortgage advisers | 1.3K | 88.2% | 1 |
| Jan 2026 | New Plymouth mortgage advisers | 1.4K | 87.7% | 1 |
| Feb 2026 | New Plymouth mortgage advisers | 1.9K | 90.8% | 1 |
| Mar 2026 | New Plymouth mortgage advisers | 1.4K | 87.9% | 1 |
| Apr 2026 | New Plymouth mortgage advisers | 1.1K | 81.5% | 1 |
| May 2026 | New Plymouth mortgage advisers | 1.3K | 84.3% | 1 |
| Jun 2026 | New Plymouth mortgage advisers | 1.2K | 84.7% | 1 |
| Jul 2026 | New Plymouth mortgage advisers | 1.1K | 85.6% | 1 |
| Aug 2026 | New Plymouth mortgage advisers | 1.4K | 88.9% | 1 |
| Sep 2026 | New Plymouth mortgage advisers | — | — | — |
| Oct 2025 | mortgage advisers | 1.5K | 6% | 4 |
| Nov 2025 | mortgage advisers | 1.7K | 6.9% | 3 |
| Dec 2025 | mortgage advisers | 1.3K | 6.8% | 3 |
| Jan 2026 | mortgage advisers | 1.4K | 6.1% | 4 |
| Feb 2026 | mortgage advisers | 1.9K | 7.4% | 3 |
| Mar 2026 | mortgage advisers | 1.4K | 5.6% | 5 |
| Apr 2026 | mortgage advisers | 1.1K | 4.9% | 5 |
| May 2026 | mortgage advisers | 1.3K | 5.5% | 4 |
| Jun 2026 | mortgage advisers | 1.2K | 5.4% | 5 |
| Jul 2026 | mortgage advisers | 1.1K | 5.1% | 4 |
| Aug 2026 | mortgage advisers | 1.4K | 6.1% | 4 |
| Sep 2026 | mortgage advisers | — | — | — |
| Oct 2025 | Timaru mortgage advisers | 1.5K | 17.1% | 2 |
| Nov 2025 | Timaru mortgage advisers | 1.7K | 18.6% | 2 |
| Dec 2025 | Timaru mortgage advisers | 1.3K | 18.6% | 2 |
| Jan 2026 | Timaru mortgage advisers | 1.4K | 16.9% | 2 |
| Feb 2026 | Timaru mortgage advisers | 1.9K | 20% | 2 |
| Mar 2026 | Timaru mortgage advisers | 1.4K | 16.3% | 2 |
| Apr 2026 | Timaru mortgage advisers | 1.1K | 14.8% | 2 |
| May 2026 | Timaru mortgage advisers | 1.3K | 15.7% | 2 |
| Jun 2026 | Timaru mortgage advisers | 1.2K | 16.3% | 2 |
| Jul 2026 | Timaru mortgage advisers | 1.1K | 13.7% | 2 |
| Aug 2026 | Timaru mortgage advisers | 1.4K | 16.9% | 2 |
| Sep 2026 | Timaru mortgage advisers | — | — | — |

## How is Mike Pero measured?

Brandwave collects information about searches that people make online using Mike Pero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mike pero”
- “mike pero mortgage”
- “mike pero mortgage broker”
- “mike pero mortgages”
- “mike pero mortgages nelson”
- “mike pero mortgages new plymouth”
- “mike pero mortgages nz”
- “mike pero mortgages timaru”
- “mikepero”
- “mikepero.co.nz”

## Which nelson mortgage advisers compete with Mike Pero?

- [Tony Mounce Mortgages](/demand/nz/brands/tony-mounce-mortgages): Head-to-head: /demand/nz/compare/mike-pero-vs-tony-mounce-mortgages
- [NZ Mortgage Advice](/demand/nz/brands/nz-mortgage-advice): Head-to-head: /demand/nz/compare/mike-pero-vs-nz-mortgage-advice
- [Mortgage Money](/demand/nz/brands/mortgage-money): Head-to-head: /demand/nz/compare/mike-pero-vs-mortgage-money
- [Castle Trust](/demand/nz/brands/castle-trust): Head-to-head: /demand/nz/compare/castle-trust-vs-mike-pero

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mike Pero: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mike-pero

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mike-pero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.