--- title: "Mighty Ape: search popularity and Share of Search in New Zealand" description: "A New Zealand online retailer selling games, toys, books, electronics, and homewares. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mighty-ape" publisher: "Brandwave" --- # Mighty Ape: search popularity and Share of Search in New Zealand A New Zealand online retailer selling games, toys, books, electronics, and homewares. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mighty Ape - **Owned by**: Kogan.com - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among bookshops**: 43.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bookshops | 1 | 43.3% | 140K | | online retailers and marketplaces | 6 | 4% | 140K | | Toy retailers | 4 | 6% | 140K | | Video game retailers | 3 | 18.7% | 140K | - [Bookshops](/demand/nz/categories/nz-bookshops) - [New Zealand online retailers and marketplaces](/demand/nz/categories/nz-online-retailers-and-marketplaces) - [Toy retailers](/demand/nz/categories/nz-toy-retailers) - [Video game retailers](/demand/nz/categories/nz-video-game-retailers) ## How has branded search demand for Mighty Ape changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mighty Ape in New Zealand fell from 171K to 140K. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among bookshops in New Zealand decreased from 47% to 43.3%. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among bookshops in New Zealand peaked at 52.5% in November 2025 and was lowest at 40.6% in January 2026. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among online retailers and marketplaces in New Zealand decreased from 4.6% to 4%. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among online retailers and marketplaces in New Zealand peaked at 9.7% in December 2025 and was lowest at 4% in August 2026. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among toy retailers in New Zealand decreased from 6.5% to 6%. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among toy retailers in New Zealand peaked at 8.7% in December 2025 and was lowest at 5.5% in April 2026. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among video game retailers in New Zealand increased from 18% to 18.7%. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among video game retailers in New Zealand peaked at 20.5% in December 2025 and was lowest at 11.8% in January 2026. ## How did search popularity change for New Zealand bookshops in August 2026? - In August 2026, Whitcoulls gained estimated Share of Search among bookshops in New Zealand, from 26.9% to 27.7%. - In August 2026, Mighty Ape lost estimated Share of Search among bookshops in New Zealand, from 44.2% to 43.3%. - Estimated monthly branded searches for Scorpio Books in New Zealand rose 22.4% over 11 measured months, from 10K to 12.2K in August 2026. - Estimated monthly branded searches for Unity Books in New Zealand rose 21.8% over 11 measured months, from 15.1K to 18.4K in August 2026. - Estimated monthly branded searches for Paper Plus in New Zealand fell 11.6% over 11 measured months, from 67.5K to 59.7K in August 2026. ## How did search popularity change for New Zealand online retailers and marketplaces in August 2026? - In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%. - In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%. - In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%. - In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%. - Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026. - Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026. ## How did search popularity change for New Zealand toy retailers in August 2026? - In August 2026, Farmers gained estimated Share of Search among toy retailers in New Zealand, from 22.5% to 25.2%. - In August 2026, Kmart NZ lost estimated Share of Search among toy retailers in New Zealand, from 49.9% to 47.7%. - In August 2026, The Warehouse lost estimated Share of Search among toy retailers in New Zealand, from 17.9% to 17.3%. - Estimated monthly branded searches for Animal Kingdoms in New Zealand rose 77.6% over 11 measured months, from 4K to 7.1K in August 2026. - Estimated monthly branded searches for Pop Mart in New Zealand fell 77.8% over 11 measured months, from 130K to 28.8K in August 2026. - Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026. ## How did search popularity change for New Zealand video game retailers in August 2026? - EB Games’ estimated Share of Search among video game retailers in New Zealand has lost ground for 3 months in a row, from 3.8% to 2.1% in August 2026. - Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026. - Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026. - Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bookshops | 171K | 47% | 1 | | Nov 2025 | Bookshops | 264K | 52.5% | 1 | | Dec 2025 | Bookshops | 310K | 44.8% | 1 | | Jan 2026 | Bookshops | 171K | 40.6% | 1 | | Feb 2026 | Bookshops | 141K | 41.9% | 1 | | Mar 2026 | Bookshops | 140K | 42.5% | 1 | | Apr 2026 | Bookshops | 140K | 43.6% | 1 | | May 2026 | Bookshops | 140K | 43.3% | 1 | | Jun 2026 | Bookshops | 140K | 44.9% | 1 | | Jul 2026 | Bookshops | 140K | 44.2% | 1 | | Aug 2026 | Bookshops | 140K | 43.3% | 1 | | Sep 2026 | Bookshops | — | — | — | | Oct 2025 | online retailers and marketplaces | 171K | 4.6% | 6 | | Nov 2025 | online retailers and marketplaces | 264K | 7% | 6 | | Dec 2025 | online retailers and marketplaces | 310K | 9.7% | 3 | | Jan 2026 | online retailers and marketplaces | 171K | 4.8% | 6 | | Feb 2026 | online retailers and marketplaces | 141K | 4.7% | 6 | | Mar 2026 | online retailers and marketplaces | 140K | 4.1% | 6 | | Apr 2026 | online retailers and marketplaces | 140K | 4.5% | 6 | | May 2026 | online retailers and marketplaces | 140K | 4.1% | 6 | | Jun 2026 | online retailers and marketplaces | 140K | 4.5% | 6 | | Jul 2026 | online retailers and marketplaces | 140K | 4.6% | 6 | | Aug 2026 | online retailers and marketplaces | 140K | 4% | 6 | | Sep 2026 | online retailers and marketplaces | — | — | — | | Oct 2025 | Toy retailers | 171K | 6.5% | 4 | | Nov 2025 | Toy retailers | 264K | 8.2% | 4 | | Dec 2025 | Toy retailers | 310K | 8.7% | 4 | | Jan 2026 | Toy retailers | 171K | 6.8% | 4 | | Feb 2026 | Toy retailers | 141K | 6.4% | 4 | | Mar 2026 | Toy retailers | 140K | 5.8% | 4 | | Apr 2026 | Toy retailers | 140K | 5.5% | 4 | | May 2026 | Toy retailers | 140K | 5.8% | 4 | | Jun 2026 | Toy retailers | 140K | 6.3% | 4 | | Jul 2026 | Toy retailers | 140K | 6.2% | 4 | | Aug 2026 | Toy retailers | 140K | 6% | 4 | | Sep 2026 | Toy retailers | — | — | — | | Oct 2025 | Video game retailers | 171K | 18% | 3 | | Nov 2025 | Video game retailers | 264K | 19.2% | 3 | | Dec 2025 | Video game retailers | 310K | 20.5% | 3 | | Jan 2026 | Video game retailers | 171K | 11.8% | 4 | | Feb 2026 | Video game retailers | 141K | 18.8% | 3 | | Mar 2026 | Video game retailers | 140K | 18.5% | 3 | | Apr 2026 | Video game retailers | 140K | 17.1% | 3 | | May 2026 | Video game retailers | 140K | 18.1% | 3 | | Jun 2026 | Video game retailers | 140K | 18.6% | 3 | | Jul 2026 | Video game retailers | 140K | 18.3% | 3 | | Aug 2026 | Video game retailers | 140K | 18.7% | 3 | | Sep 2026 | Video game retailers | — | — | — | ## How is Mighty Ape measured? Brandwave collects information about searches that people make online using Mighty Ape’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “contact mighty ape” - “Mighty Ape” - “mighty ape address” - “mighty ape after pay” - “mighty ape app” - “mighty ape au” - “mighty ape auckland” - “mighty ape books” - “mighty ape christchurch” - “mighty ape co nz” - “mighty ape contact” - “mighty ape games” - “mighty ape hours” - “mighty ape jellycat” - “mighty ape lego” - “mighty ape mobile” - “mighty ape near me” - “mighty ape new zealand” - “mighty ape nz” - “mighty ape nz store” - “mighty ape online” - “mighty ape online shopping” - “mighty ape opening hours” - “mighty ape phones” - “mighty ape pokemon” - “mighty ape ps5” - “mighty ape sale” - “mighty ape shop” - “mighty ape silverdale” - “mighty ape store” - “mighty ape stores” - “mighty ape toys” - “mighty ape wellington” - “mightyapenz” - “ps5 mighty ape” - “the mighty ape” ## Which bookshops compete with Mighty Ape? - [Whitcoulls](/demand/nz/brands/whitcoulls): Head-to-head: /demand/nz/compare/mighty-ape-vs-whitcoulls - [Paper Plus](/demand/nz/brands/paper-plus): Head-to-head: /demand/nz/compare/mighty-ape-vs-paper-plus - [Unity Books](/demand/nz/brands/unity-books): Head-to-head: /demand/nz/compare/mighty-ape-vs-unity-books - [Scorpio Books](/demand/nz/brands/scorpio-books): Head-to-head: /demand/nz/compare/mighty-ape-vs-scorpio-books - [Time Out Bookstore](/demand/nz/brands/time-out-bookstore): Head-to-head: /demand/nz/compare/mighty-ape-vs-time-out-bookstore ## Who owns Mighty Ape? Mighty Ape is owned by Kogan.com. Brandwave also tracks Kogan, owned by the same company, in New Zealand. - [Kogan.com](/demand/nz/companies/kogan-com): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Mighty Ape? Mighty Ape is owned by Kogan.com. Brandwave also tracks Kogan, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Mighty Ape: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mighty-ape This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mighty-ape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.