---
title: "Miele: search popularity and Share of Search in New Zealand"
description: "Miele offers household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/miele"
publisher: "Brandwave"
---

# Miele: search popularity and Share of Search in New Zealand

Miele offers household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Miele
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dishwasher brands**: 11.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwasher brands | 4 | 11.3% | 13.1K |
| Home appliance brands | 5 | 7.9% | 13.1K |
| Oven and cooktop brands | 3 | 11.5% | 13.1K |
| Vacuum cleaner brands | 2 | 12.3% | 13.1K |

- [Dishwasher brands](/demand/nz/categories/nz-dishwasher-brands)
- [Home appliance brands](/demand/nz/categories/nz-home-appliance-brands)
- [Oven and cooktop brands](/demand/nz/categories/nz-oven-and-cooktop-brands)
- [Vacuum cleaner brands](/demand/nz/categories/nz-vacuum-brands)

## How has branded search demand for Miele changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Miele in New Zealand fell from 13.9K to 13.1K.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among dishwasher brands in New Zealand decreased from 12.8% to 11.3%.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among dishwasher brands in New Zealand peaked at 13.4% in November 2025 and was lowest at 11% in June 2026.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand decreased from 9.8% to 7.9%.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.4% in November 2025 and was lowest at 7.9% in August 2026.
- Across the 11 months ending August 2026, Miele fell from 4th to 5th among home appliance brands in New Zealand.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 14.3% to 11.5%.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 15.2% in November 2025 and was lowest at 11.5% in August 2026.
- Across the 11 months ending August 2026, Miele fell from 2nd to 3rd among oven and cooktop brands in New Zealand.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 13.9% to 12.3%.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 13.9% in October 2025 and was lowest at 10.1% in December 2025.

## How did search popularity change for New Zealand dishwasher brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%.
- In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%.
- In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%.
- In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand.

## How did search popularity change for New Zealand home appliance brands in August 2026?

- In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
- In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
- In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
- Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
- In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

## How did search popularity change for New Zealand oven and cooktop brands in August 2026?

- In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.
- In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.
- Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.
- In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.
- In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

## How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

- In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.
- In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.
- In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.
- In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.
- Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.
- Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwasher brands | 13.9K | 12.8% | 4 |
| Nov 2025 | Dishwasher brands | 16.3K | 13.4% | 3 |
| Dec 2025 | Dishwasher brands | 13.4K | 12.8% | 4 |
| Jan 2026 | Dishwasher brands | 12.8K | 11.7% | 4 |
| Feb 2026 | Dishwasher brands | 11K | 11.2% | 4 |
| Mar 2026 | Dishwasher brands | 12.9K | 11.7% | 4 |
| Apr 2026 | Dishwasher brands | 13.1K | 11.9% | 4 |
| May 2026 | Dishwasher brands | 14.4K | 11.6% | 5 |
| Jun 2026 | Dishwasher brands | 13.8K | 11% | 5 |
| Jul 2026 | Dishwasher brands | 14K | 11.2% | 5 |
| Aug 2026 | Dishwasher brands | 13.1K | 11.3% | 4 |
| Sep 2026 | Dishwasher brands | — | — | — |
| Oct 2025 | Home appliance brands | 13.9K | 9.8% | 4 |
| Nov 2025 | Home appliance brands | 16.3K | 10.4% | 3 |
| Dec 2025 | Home appliance brands | 13.4K | 9.8% | 4 |
| Jan 2026 | Home appliance brands | 12.8K | 9% | 4 |
| Feb 2026 | Home appliance brands | 11K | 8.6% | 5 |
| Mar 2026 | Home appliance brands | 12.9K | 8.9% | 5 |
| Apr 2026 | Home appliance brands | 13.1K | 9.1% | 4 |
| May 2026 | Home appliance brands | 14.4K | 9% | 5 |
| Jun 2026 | Home appliance brands | 13.8K | 8.5% | 6 |
| Jul 2026 | Home appliance brands | 14K | 8.2% | 6 |
| Aug 2026 | Home appliance brands | 13.1K | 7.9% | 5 |
| Sep 2026 | Home appliance brands | — | — | — |
| Oct 2025 | Oven and cooktop brands | 13.9K | 14.3% | 2 |
| Nov 2025 | Oven and cooktop brands | 16.3K | 15.2% | 2 |
| Dec 2025 | Oven and cooktop brands | 13.4K | 14.6% | 2 |
| Jan 2026 | Oven and cooktop brands | 12.8K | 13.5% | 2 |
| Feb 2026 | Oven and cooktop brands | 11K | 12.9% | 2 |
| Mar 2026 | Oven and cooktop brands | 12.9K | 13.4% | 2 |
| Apr 2026 | Oven and cooktop brands | 13.1K | 13.7% | 2 |
| May 2026 | Oven and cooktop brands | 14.4K | 13.3% | 3 |
| Jun 2026 | Oven and cooktop brands | 13.8K | 12.8% | 3 |
| Jul 2026 | Oven and cooktop brands | 14K | 11.8% | 4 |
| Aug 2026 | Oven and cooktop brands | 13.1K | 11.5% | 3 |
| Sep 2026 | Oven and cooktop brands | — | — | — |
| Oct 2025 | Vacuum cleaner brands | 13.9K | 13.9% | 2 |
| Nov 2025 | Vacuum cleaner brands | 16.3K | 10.5% | 2 |
| Dec 2025 | Vacuum cleaner brands | 13.4K | 10.1% | 2 |
| Jan 2026 | Vacuum cleaner brands | 12.8K | 12.8% | 2 |
| Feb 2026 | Vacuum cleaner brands | 11K | 12.9% | 2 |
| Mar 2026 | Vacuum cleaner brands | 12.9K | 13.7% | 2 |
| Apr 2026 | Vacuum cleaner brands | 13.1K | 13.4% | 2 |
| May 2026 | Vacuum cleaner brands | 14.4K | 13.7% | 2 |
| Jun 2026 | Vacuum cleaner brands | 13.8K | 13.7% | 2 |
| Jul 2026 | Vacuum cleaner brands | 14K | 12.8% | 2 |
| Aug 2026 | Vacuum cleaner brands | 13.1K | 12.3% | 2 |
| Sep 2026 | Vacuum cleaner brands | — | — | — |

## How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “miele”
- “miele appliances”
- “miele blizzard cx1”
- “miele boost cx1”
- “miele c1”
- “miele c3”
- “miele c3 cat & dog”
- “miele cat and dog”
- “miele co nz”
- “miele compact c2”
- “miele complete c3”
- “miele complete c3 cat & dog”
- “miele cooktop”
- “miele cx1”
- “miele cx1 cat and dog”
- “miele dishdrawer”
- “miele dishwasher”
- “miele dryer”
- “miele freestanding oven”
- “miele fridge”
- “miele induction oven”
- “miele integrated dishwasher”
- “miele m1”
- “miele microwave oven”
- “miele near me”
- “miele nz”
- “miele online”
- “miele outlet”
- “miele oven”
- “miele rangehood”
- “miele robot vacuum”
- “miele stick vacuum”
- “miele triflex hx1”
- “miele vacuum”
- “miele wall oven”
- “miele washing machine”

## Which dishwasher brands compete with Miele?

- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel): Head-to-head: /demand/nz/compare/fisher-and-paykel-vs-miele
- [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/miele-vs-samsung
- [Haier](/demand/nz/brands/haier): Head-to-head: /demand/nz/compare/haier-vs-miele
- [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/bosch-vs-miele
- [Beko](/demand/nz/brands/beko): Head-to-head: /demand/nz/compare/beko-vs-miele

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Miele: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/miele

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.