---
title: "Midea: search popularity and Share of Search in New Zealand"
description: "Midea makes heat pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/midea"
publisher: "Brandwave"
---

# Midea: search popularity and Share of Search in New Zealand

Midea makes heat pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Midea
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among heat pump brands**: 23.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Heat pump brands | 2 | 23.3% | 7.5K |

- [Heat pump brands](/demand/nz/categories/nz-heat-pump-brands)

## How has branded search demand for Midea changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Midea in New Zealand rose from 6.2K to 7.5K.
- Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand decreased from 24% to 23.3%.
- Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand peaked at 31.5% in November 2025 and was lowest at 21.8% in June 2026.

## How did search popularity change for New Zealand heat pump brands in August 2026?

- In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.
- In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.
- In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%.
- In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%.
- In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%.
- Toshiba’s estimated Share of Search among heat pump brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Heat pump brands | 6.2K | 24% | 2 |
| Nov 2025 | Heat pump brands | 9.3K | 31.5% | 1 |
| Dec 2025 | Heat pump brands | 8.2K | 30.2% | 1 |
| Jan 2026 | Heat pump brands | 7.7K | 28.3% | 1 |
| Feb 2026 | Heat pump brands | 6.4K | 24.2% | 2 |
| Mar 2026 | Heat pump brands | 6.5K | 22.7% | 2 |
| Apr 2026 | Heat pump brands | 6.9K | 21.9% | 2 |
| May 2026 | Heat pump brands | 7.5K | 22.6% | 2 |
| Jun 2026 | Heat pump brands | 7.6K | 21.8% | 2 |
| Jul 2026 | Heat pump brands | 9.1K | 23.8% | 1 |
| Aug 2026 | Heat pump brands | 7.5K | 23.3% | 2 |
| Sep 2026 | Heat pump brands | — | — | — |

## How is Midea measured?

Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ac midea”
- “midea”
- “midea air cooler”
- “midea appliances”
- “midea cooktop”
- “midea dehumidifier”
- “midea fan”
- “midea fridge”
- “midea heat pump”
- “midea home”
- “midea induction cooktop”
- “midea near me”
- “midea new zealand”
- “midea nz”
- “midea online”
- “midea portable ac”
- “midea refrigerator”
- “midea small refrigerator”
- “midea washing machine”

## Which heat pump brands compete with Midea?

- [Rinnai](/demand/nz/brands/rinnai): Head-to-head: /demand/nz/compare/midea-vs-rinnai
- [Daikin](/demand/nz/brands/daikin): Head-to-head: /demand/nz/compare/daikin-vs-midea
- [Panasonic](/demand/nz/brands/panasonic): Head-to-head: /demand/nz/compare/midea-vs-panasonic
- [Mitsubishi Electric](/demand/nz/brands/mitsubishi-electric): Head-to-head: /demand/nz/compare/midea-vs-mitsubishi-electric
- [Fujitsu](/demand/nz/brands/fujitsu): Head-to-head: /demand/nz/compare/fujitsu-vs-midea
- [Toshiba](/demand/nz/brands/toshiba)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Midea: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/midea

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.