---
title: "Microsoft To Do: search popularity and Share of Search in New Zealand"
description: "Microsoft To Do is a to-do list app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/microsoft-to-do"
publisher: "Brandwave"
---

# Microsoft To Do: search popularity and Share of Search in New Zealand

Microsoft To Do is a to-do list app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft To Do
- **Owned by**: Microsoft
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among to-do list apps**: 24.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| To-do list apps | 2 | 24.6% | 800 |

- [To-do list apps](/demand/nz/categories/nz-to-do-list-apps)

## How has branded search demand for Microsoft To Do changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft To Do in New Zealand rose from 730 to 800.
- Across the 11 months ending August 2026, Microsoft To Do’s estimated Share of Search among to-do list apps in New Zealand peaked at 28% in May 2026 and was lowest at 20.9% in December 2025.

## How did search popularity change for New Zealand to-do list apps in August 2026?

- In August 2026, TickTick gained estimated Share of Search among to-do list apps in New Zealand, from 18.9% to 20.9%.
- In August 2026, Things gained estimated Share of Search among to-do list apps in New Zealand, from 4.7% to 6.5%.
- In August 2026, Microsoft To Do lost estimated Share of Search among to-do list apps in New Zealand, from 27.3% to 24.6%.
- In August 2026, Todoist lost estimated Share of Search among to-do list apps in New Zealand, from 47.1% to 45.8%.
- Estimated monthly branded searches for Any.do in New Zealand fell 41.7% over 11 measured months, from 120 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | To-do list apps | 730 | 24.9% | 2 |
| Nov 2025 | To-do list apps | 640 | 21.8% | 3 |
| Dec 2025 | To-do list apps | 470 | 20.9% | 3 |
| Jan 2026 | To-do list apps | 880 | 24.9% | 2 |
| Feb 2026 | To-do list apps | 810 | 26.3% | 2 |
| Mar 2026 | To-do list apps | 780 | 23.2% | 2 |
| Apr 2026 | To-do list apps | 630 | 24.6% | 2 |
| May 2026 | To-do list apps | 890 | 28% | 2 |
| Jun 2026 | To-do list apps | 930 | 27% | 2 |
| Jul 2026 | To-do list apps | 810 | 27.3% | 2 |
| Aug 2026 | To-do list apps | 800 | 24.6% | 2 |
| Sep 2026 | To-do list apps | — | — | — |

## How is Microsoft To Do measured?

Brandwave collects information about searches that people make online using Microsoft To Do’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “microsoft to do”
- “microsoft to do app”
- “microsoft to do ist”
- “microsoft to do online”
- “microsoft to do reminders”
- “microsoft to do task app”
- “microsoft to do to do list”
- “microsofttodo”
- “to do office com”

## Which to-do list apps compete with Microsoft To Do?

- [Todoist](/demand/nz/brands/todoist): Head-to-head: /demand/nz/compare/microsoft-to-do-vs-todoist
- [TickTick](/demand/nz/brands/ticktick): Head-to-head: /demand/nz/compare/microsoft-to-do-vs-ticktick
- [Things](/demand/nz/brands/things): Head-to-head: /demand/nz/compare/microsoft-to-do-vs-things
- [Any.do](/demand/nz/brands/any-do): Head-to-head: /demand/nz/compare/any-do-vs-microsoft-to-do

## Who owns Microsoft To Do?

Microsoft To Do is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

- [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft To Do?

Microsoft To Do is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Microsoft To Do: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/microsoft-to-do

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/microsoft-to-do. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.