--- title: "Microsoft Surface: search popularity and Share of Search in New Zealand" description: "Microsoft Surface is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/microsoft-surface" publisher: "Brandwave" --- # Microsoft Surface: search popularity and Share of Search in New Zealand Microsoft Surface is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Surface - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among laptop brands**: 6.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 5 | 6.8% | 10.1K | | Tablet brands | 2 | 11.6% | 10.1K | - [Laptop brands](/demand/nz/categories/nz-laptop-brands) - [Tablet brands](/demand/nz/categories/nz-tablet-brands) ## How has branded search demand for Microsoft Surface changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Surface in New Zealand fell from 10.8K to 10.1K. - Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand decreased from 8.3% to 6.8%. - Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 5.9% in March 2026. - Across the 11 months ending August 2026, Microsoft Surface fell from 4th to 5th among laptop brands in New Zealand. - Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands in New Zealand peaked at 12.8% in June 2026 and was lowest at 9.3% in December 2025. ## How did search popularity change for New Zealand laptop brands in August 2026? - In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%. - In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand. - In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand. - Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026. - Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026. ## How did search popularity change for New Zealand tablet brands in August 2026? - Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 10.8K | 8.3% | 4 | | Nov 2025 | Laptop brands | 11.5K | 7.9% | 5 | | Dec 2025 | Laptop brands | 9.4K | 7.4% | 5 | | Jan 2026 | Laptop brands | 10.2K | 6.9% | 5 | | Feb 2026 | Laptop brands | 9.6K | 6.8% | 5 | | Mar 2026 | Laptop brands | 11K | 5.9% | 5 | | Apr 2026 | Laptop brands | 8.6K | 6.9% | 5 | | May 2026 | Laptop brands | 9.5K | 6.8% | 5 | | Jun 2026 | Laptop brands | 11.3K | 7.6% | 4 | | Jul 2026 | Laptop brands | 10.1K | 7.1% | 5 | | Aug 2026 | Laptop brands | 10.1K | 6.8% | 5 | | Sep 2026 | Laptop brands | — | — | — | | Oct 2025 | Tablet brands | 10.8K | 11.9% | 2 | | Nov 2025 | Tablet brands | 11.5K | 10.9% | 2 | | Dec 2025 | Tablet brands | 9.4K | 9.3% | 2 | | Jan 2026 | Tablet brands | 10.2K | 11.3% | 2 | | Feb 2026 | Tablet brands | 9.6K | 11.6% | 2 | | Mar 2026 | Tablet brands | 11K | 12.4% | 2 | | Apr 2026 | Tablet brands | 8.6K | 10.7% | 2 | | May 2026 | Tablet brands | 9.5K | 11.5% | 2 | | Jun 2026 | Tablet brands | 11.3K | 12.8% | 2 | | Jul 2026 | Tablet brands | 10.1K | 11.3% | 2 | | Aug 2026 | Tablet brands | 10.1K | 11.6% | 2 | | Sep 2026 | Tablet brands | — | — | — | ## How is Microsoft Surface measured? Brandwave collects information about searches that people make online using Microsoft Surface’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “microsoft com” - “microsoft surface laptop” - “microsoft surface laptop 7” - “microsoft surface near me” - “microsoft surface nz” - “microsoft surface pro 11” - “microsoft surface tab” - “microsoftsurface” - “microsoftsurface laptop” - “pc surface pro” - “surface laptop” - “surface laptop 7” - “surface laptop notebook” - “surface laptop tablet” - “surface pro” - “surface pro 11” - “surface pro 4” - “surface pro 7” - “surface pro 8” - “surface pro 9” - “surface pro laptop” ## Which laptop brands compete with Microsoft Surface? - [MacBook](/demand/nz/brands/macbook) - [Lenovo](/demand/nz/brands/lenovo): Head-to-head: /demand/nz/compare/lenovo-vs-microsoft-surface - [HP](/demand/nz/brands/hp): Head-to-head: /demand/nz/compare/hp-vs-microsoft-surface - [ASUS](/demand/nz/brands/asus): Head-to-head: /demand/nz/compare/asus-vs-microsoft-surface - [Razer](/demand/nz/brands/razer): Head-to-head: /demand/nz/compare/microsoft-surface-vs-razer - [Acer](/demand/nz/brands/acer): Head-to-head: /demand/nz/compare/acer-vs-microsoft-surface - [Dell](/demand/nz/brands/dell) - [MSI](/demand/nz/brands/msi) ## Who owns Microsoft Surface? Microsoft Surface is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Surface? Microsoft Surface is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Microsoft Surface: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/microsoft-surface This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.