---
title: "Microsoft Forms: search popularity and Share of Search in New Zealand"
description: "Microsoft's online form, quiz, and survey builder in Microsoft 365. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/microsoft-forms"
publisher: "Brandwave"
---

# Microsoft Forms: search popularity and Share of Search in New Zealand

Microsoft's online form, quiz, and survey builder in Microsoft 365. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Forms
- **Owned by**: Microsoft
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among survey and form tools**: 18.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Survey and form tools | 2 | 18.2% | 12.3K |

- [Survey and form tools](/demand/nz/categories/nz-survey-and-form-tools)

## How has branded search demand for Microsoft Forms changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Forms in New Zealand rose from 10K to 12.3K.
- Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among survey and form tools in New Zealand decreased from 18.9% to 18.2%.
- Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among survey and form tools in New Zealand peaked at 20.5% in March 2026 and was lowest at 16.7% in April 2026.

## How did search popularity change for New Zealand survey and form tools in August 2026?

- In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%.
- In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%.
- In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%.
- In August 2026, Microsoft Forms lost estimated Share of Search among survey and form tools in New Zealand, from 19.8% to 18.2%.
- In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Survey and form tools | 10K | 18.9% | 2 |
| Nov 2025 | Survey and form tools | 10.1K | 19.2% | 2 |
| Dec 2025 | Survey and form tools | 5.5K | 18.7% | 2 |
| Jan 2026 | Survey and form tools | 5.5K | 17.8% | 2 |
| Feb 2026 | Survey and form tools | 10K | 19.8% | 2 |
| Mar 2026 | Survey and form tools | 15K | 20.5% | 2 |
| Apr 2026 | Survey and form tools | 8.2K | 16.7% | 2 |
| May 2026 | Survey and form tools | 12.3K | 18.2% | 2 |
| Jun 2026 | Survey and form tools | 12.3K | 18.1% | 2 |
| Jul 2026 | Survey and form tools | 10K | 19.8% | 2 |
| Aug 2026 | Survey and form tools | 12.3K | 18.2% | 2 |
| Sep 2026 | Survey and form tools | — | — | — |

## How is Microsoft Forms measured?

Brandwave collects information about searches that people make online using Microsoft Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “forms office com”
- “microsoft forms”
- “microsoft forms form”
- “microsoft forms forms”
- “microsoft forms online”
- “microsoft forms survey”
- “microsoftforms”

## Which survey and form tools compete with Microsoft Forms?

- [Google Forms](/demand/nz/brands/google-forms): Head-to-head: /demand/nz/compare/google-forms-vs-microsoft-forms
- [SurveyMonkey](/demand/nz/brands/surveymonkey): Head-to-head: /demand/nz/compare/microsoft-forms-vs-surveymonkey
- [Jotform](/demand/nz/brands/jotform): Head-to-head: /demand/nz/compare/jotform-vs-microsoft-forms
- [Qualtrics](/demand/nz/brands/qualtrics): Head-to-head: /demand/nz/compare/microsoft-forms-vs-qualtrics
- [Typeform](/demand/nz/brands/typeform): Head-to-head: /demand/nz/compare/microsoft-forms-vs-typeform

## Who owns Microsoft Forms?

Microsoft Forms is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

- [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Forms?

Microsoft Forms is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Microsoft Forms: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/microsoft-forms

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/microsoft-forms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
