--- title: "Microsoft Entra: search popularity in New Zealand" description: "Microsoft Entra provides tools and services to manage employee identity and access to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/microsoft-entra" publisher: "Brandwave" --- # Microsoft Entra: search popularity in New Zealand Microsoft Entra provides tools and services to manage employee identity and access to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Entra - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among workforce identity platforms**: 18.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Workforce identity platforms | 2 | 18.1% | 390 | - [Workforce identity platforms](/demand/nz/categories/nz-workforce-identity-platforms) ## Top workforce identity platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. Microsoft Entra is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Entra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Okta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CyberArk Workforce Identity | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | JumpCloud | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ping Identity | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cisco Duo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workforce identity platforms - Asked ChatGPT "Which workforce identity platform should I use in New Zealand?": 1. Microsoft Entra, 2. Okta, 3. CyberArk Workforce Identity, 4. JumpCloud - Asked ChatGPT "What are the best workforce identity platforms in New Zealand?": 1. Microsoft Entra, 2. Okta, 3. CyberArk Workforce Identity, 4. Ping Identity, 5. JumpCloud - Asked ChatGPT "What's the best workforce identity platform in New Zealand for a small IT team?": 1. Microsoft Entra, 2. JumpCloud, 3. Okta - Searched Google, AI Overview "secure access management": 1. Microsoft Entra - Searched Google, AI Overview "workforce identity platform": 1. Okta, 2. Microsoft Entra, 3. Ping Identity, 4. CyberArk Workforce Identity Not named in any answer: Cisco Duo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Microsoft Entra changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Entra in New Zealand rose from 330 to 390. - Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms in New Zealand increased from 11% to 18.1%. - Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms in New Zealand peaked at 18.1% in September 2026 and was lowest at 6.8% in December 2025. ## How did search popularity change for New Zealand workforce identity platforms in September 2026? - In September 2026, Microsoft Entra gained share of searches among workforce identity platforms in New Zealand, from 14% to 18.1%. - In September 2026, Cisco Duo gained share of searches among workforce identity platforms in New Zealand, from 8.7% to 11.2%. - In September 2026, Okta lost share of searches among workforce identity platforms in New Zealand, from 67.7% to 60.5%. - Estimated monthly branded searches for Ping Identity in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026. - Estimated monthly branded searches for JumpCloud in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Workforce identity platforms | 330 | 11% | 2 | | Nov 2025 | Workforce identity platforms | 270 | 10.2% | 2 | | Dec 2025 | Workforce identity platforms | 150 | 6.8% | 4 | | Jan 2026 | Workforce identity platforms | 180 | 7.1% | 3 | | Feb 2026 | Workforce identity platforms | 210 | 9.1% | 3 | | Mar 2026 | Workforce identity platforms | 270 | 9.7% | 3 | | Apr 2026 | Workforce identity platforms | 220 | 9.9% | 3 | | May 2026 | Workforce identity platforms | 210 | 9.7% | 2 | | Jun 2026 | Workforce identity platforms | 270 | 10.6% | 2 | | Jul 2026 | Workforce identity platforms | 330 | 11.1% | 2 | | Aug 2026 | Workforce identity platforms | 320 | 14% | 2 | | Sep 2026 | Workforce identity platforms | 390 | 18.1% | 2 | ## How are Microsoft Entra’s branded searches counted? Brandwave collects information about searches that people make online using Microsoft Entra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “microsoft entra” - “microsoftentra” ## Which workforce identity platforms compete with Microsoft Entra? - [Okta](/demand/nz/brands/okta): Head-to-head: /demand/nz/compare/microsoft-entra-vs-okta - [Cisco Duo](/demand/nz/brands/cisco-duo): Head-to-head: /demand/nz/compare/cisco-duo-vs-microsoft-entra - [JumpCloud](/demand/nz/brands/jumpcloud): Head-to-head: /demand/nz/compare/jumpcloud-vs-microsoft-entra - [Ping Identity](/demand/nz/brands/ping-identity): Head-to-head: /demand/nz/compare/microsoft-entra-vs-ping-identity - [CyberArk Workforce Identity](/demand/nz/brands/cyberark-workforce-identity): Head-to-head: /demand/nz/compare/cyberark-workforce-identity-vs-microsoft-entra ## Who owns Microsoft Entra? Microsoft Entra is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Entra? Microsoft Entra is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Microsoft Entra: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/microsoft-entra This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/microsoft-entra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.