--- title: "Microsoft Entra ID: search popularity in New Zealand" description: "Microsoft's identity and access management service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/microsoft-entra-id" publisher: "Brandwave" --- # Microsoft Entra ID: search popularity in New Zealand Microsoft's identity and access management service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Entra ID - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among authentication platforms**: 21.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Authentication platforms | 2 | 21.7% | 740 | - [Authentication platforms](/demand/nz/categories/nz-authentication-platforms) ## Top authentication platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Entra ID was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Entra ID is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Auth0 | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Entra ID | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Clerk | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Amazon Cognito | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Okta | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | WorkOS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Entra External ID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Firebase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stytch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frontegg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about authentication platforms - Asked ChatGPT "Which authentication platform should I use in New Zealand?": 1. Auth0, 2. Microsoft Entra ID, 3. Amazon Cognito - Asked ChatGPT "What are the best authentication platforms in New Zealand?": 1. Auth0, 2. Microsoft Entra ID, 3. Okta, 4. Amazon Cognito - Asked ChatGPT "What's the best authentication platform in New Zealand for login for apps?": 1. Clerk, 2. Auth0, 3. Amazon Cognito - Searched Google, AI Overview "authentication platform": named none of the brands we track - Searched Google, AI Overview "identity platform": 1. Microsoft Entra ID Not named in any answer: WorkOS, Microsoft Entra External ID, Firebase, Stytch and Frontegg. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Microsoft Entra ID changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Entra ID in New Zealand rose from 650 to 740. - Across the 12 months ending September 2026, Microsoft Entra ID’s share of searches among authentication platforms in New Zealand increased from 16% to 21.7%. - Across the 12 months ending September 2026, Microsoft Entra ID’s share of searches among authentication platforms in New Zealand peaked at 23.6% in August 2026 and was lowest at 12.1% in December 2025. ## How did search popularity change for New Zealand authentication platforms in September 2026? - In September 2026, Microsoft Entra External ID overtook Clerk to rank 6th among authentication platforms in New Zealand, with 1.8% of the searches. - In September 2026, Auth0 gained share of searches among authentication platforms in New Zealand, from 13.6% to 17.6%. - In September 2026, Amazon Cognito gained share of searches among authentication platforms in New Zealand, from 3.3% to 4.1%. - In September 2026, Okta lost share of searches among authentication platforms in New Zealand, from 46.9% to 43.4%. - In September 2026, Microsoft Entra ID lost share of searches among authentication platforms in New Zealand, from 23.6% to 21.7%. - In September 2026, Firebase rose from 9th to 8th among authentication platforms in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Authentication platforms | 650 | 16% | 2 | | Nov 2025 | Authentication platforms | 530 | 14.4% | 3 | | Dec 2025 | Authentication platforms | 350 | 12.1% | 3 | | Jan 2026 | Authentication platforms | 470 | 13.6% | 3 | | Feb 2026 | Authentication platforms | 650 | 19.3% | 2 | | Mar 2026 | Authentication platforms | 710 | 16% | 3 | | Apr 2026 | Authentication platforms | 530 | 14.7% | 3 | | May 2026 | Authentication platforms | 780 | 19.9% | 2 | | Jun 2026 | Authentication platforms | 870 | 21.4% | 2 | | Jul 2026 | Authentication platforms | 800 | 18.9% | 2 | | Aug 2026 | Authentication platforms | 870 | 23.6% | 2 | | Sep 2026 | Authentication platforms | 740 | 21.7% | 2 | ## How are Microsoft Entra ID’s branded searches counted? Brandwave collects information about searches that people make online using Microsoft Entra ID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “entra id” - “microsoft entra id” ## Which authentication platforms compete with Microsoft Entra ID? - [Okta](/demand/nz/brands/okta): Head-to-head: /demand/nz/compare/microsoft-entra-id-vs-okta - [Auth0](/demand/nz/brands/auth0): Head-to-head: /demand/nz/compare/auth0-vs-microsoft-entra-id - [WorkOS](/demand/nz/brands/workos): Head-to-head: /demand/nz/compare/microsoft-entra-id-vs-workos - [Amazon Cognito](/demand/nz/brands/amazon-cognito): Head-to-head: /demand/nz/compare/amazon-cognito-vs-microsoft-entra-id - [Microsoft Entra External ID](/demand/nz/brands/microsoft-entra-external-id): Head-to-head: /demand/nz/compare/microsoft-entra-external-id-vs-microsoft-entra-id - [Clerk](/demand/nz/brands/clerk-auth) - [Firebase](/demand/nz/brands/firebase) - [Stytch](/demand/nz/brands/stytch) - [Frontegg](/demand/nz/brands/frontegg) ## Who owns Microsoft Entra ID? Microsoft Entra ID is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Entra ID? Microsoft Entra ID is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Microsoft Entra ID: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/microsoft-entra-id This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/microsoft-entra-id. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.