--- title: "Microsoft Edge: search popularity and Share of Search in New Zealand" description: "Microsoft Edge is a web browser used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/microsoft-edge" publisher: "Brandwave" --- # Microsoft Edge: search popularity and Share of Search in New Zealand Microsoft Edge is a web browser used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Edge - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among web browsers**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Web browsers | 4 | 4.7% | 6.1K | - [Web browsers](/demand/nz/categories/nz-web-browsers) ## How has branded search demand for Microsoft Edge changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Edge in New Zealand rose from 3.8K to 6.1K. - Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand increased from 3.4% to 4.7%. - Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand peaked at 5% in July 2026 and was lowest at 3% in December 2025. ## How did search popularity change for New Zealand web browsers in August 2026? - In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%. - In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%. - In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%. - Opera’s estimated Share of Search among web browsers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.3% in August 2026. - Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Web browsers | 3.8K | 3.4% | 4 | | Nov 2025 | Web browsers | 3.3K | 3.1% | 4 | | Dec 2025 | Web browsers | 2.7K | 3% | 5 | | Jan 2026 | Web browsers | 3.2K | 3.3% | 5 | | Feb 2026 | Web browsers | 4.3K | 3.5% | 4 | | Mar 2026 | Web browsers | 4.7K | 3.4% | 4 | | Apr 2026 | Web browsers | 4K | 3.6% | 4 | | May 2026 | Web browsers | 5.1K | 3.9% | 4 | | Jun 2026 | Web browsers | 4.8K | 3.7% | 4 | | Jul 2026 | Web browsers | 5.7K | 5% | 4 | | Aug 2026 | Web browsers | 6.1K | 4.7% | 4 | | Sep 2026 | Web browsers | — | — | — | ## How is Microsoft Edge measured? Brandwave collects information about searches that people make online using Microsoft Edge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “deleting microsoft edge” - “edge browser” - “edge browser download” - “edge browser macos” - “https microsoft edge” - “microsoft edge” - “microsoft edge download” - “microsoft edge online” - “microsoft edge osx” - “microsoft edge webview2” - “microsoftedge” - “microsoftedge download” - “ms edge browser” - “uninstalling microsoft edge” ## Which web browsers compete with Microsoft Edge? - [Google Chrome](/demand/nz/brands/google-chrome): Head-to-head: /demand/nz/compare/google-chrome-vs-microsoft-edge - [Firefox](/demand/nz/brands/firefox): Head-to-head: /demand/nz/compare/firefox-vs-microsoft-edge - [Brave](/demand/nz/brands/brave): Head-to-head: /demand/nz/compare/brave-vs-microsoft-edge - [Opera](/demand/nz/brands/opera): Head-to-head: /demand/nz/compare/microsoft-edge-vs-opera - [Safari](/demand/nz/brands/safari): Head-to-head: /demand/nz/compare/microsoft-edge-vs-safari ## Who owns Microsoft Edge? Microsoft Edge is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Edge? Microsoft Edge is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Microsoft Edge: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/microsoft-edge This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/microsoft-edge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.