---
title: "Microsoft Defender Vulnerability Management: search popularity in New Zealand"
description: "Microsoft Defender Vulnerability Management is a vulnerability management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/microsoft-defender-vulnerability-management"
publisher: "Brandwave"
---

# Microsoft Defender Vulnerability Management: search popularity in New Zealand

Microsoft Defender Vulnerability Management is a vulnerability management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Defender Vulnerability Management
- **Owned by**: Microsoft
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among vulnerability management platforms**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vulnerability management platforms | 6 | 4.9% | 20 |

- [Vulnerability management platforms](/demand/nz/categories/nz-vulnerability-management-platforms)

## Top vulnerability management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Defender Vulnerability Management was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Defender Vulnerability Management is the fourth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tenable | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Qualys | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Rapid7 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Microsoft Defender Vulnerability Management | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Wiz | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Greenbone | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Detectify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vulnerability management platforms

- Asked ChatGPT "Which vulnerability management platform should I use in New Zealand?": 1. Tenable, 2. Microsoft Defender Vulnerability Management, 3. Qualys, 4. Rapid7, 5. Wiz
- Asked ChatGPT "What are the best vulnerability management platforms in New Zealand?": 1. Tenable, 2. Qualys, 3. Rapid7, 4. Microsoft Defender Vulnerability Management, 5. Wiz, 6. Greenbone
- Asked ChatGPT "What's the best vulnerability management platform in New Zealand for a small security team?": 1. Tenable, 2. Microsoft Defender Vulnerability Management, 3. Rapid7, 4. Qualys, 5. Greenbone
- Searched Google, AI Overview "vulnerability management platforms": 1. Tenable, 2. Qualys, 3. Rapid7, 4. Wiz
- Searched Google, AI Overview "vulnerability scanner software": 1. Tenable, 2. Rapid7, 3. Qualys

Not named in any answer: Detectify.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Microsoft Defender Vulnerability Management changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Defender Vulnerability Management in New Zealand held steady at 20.
- Across the 12 months ending September 2026, Microsoft Defender Vulnerability Management’s share of searches among vulnerability management platforms in New Zealand increased from 3.8% to 4.9%.
- Across the 12 months ending September 2026, Microsoft Defender Vulnerability Management’s share of searches among vulnerability management platforms in New Zealand peaked at 5.3% in July 2026 and was lowest at 1.6% in March 2026.
- Across the 12 months ending September 2026, Microsoft Defender Vulnerability Management fell from 4th to 6th among vulnerability management platforms in New Zealand.

## How did search popularity change for New Zealand vulnerability management platforms in September 2026?

- In September 2026, Microsoft Defender Vulnerability Management overtook Detectify to rank 6th among vulnerability management platforms in New Zealand, with 4.9% of the searches.
- In September 2026, Greenbone gained share of searches among vulnerability management platforms in New Zealand, from 30.6% to 34.1%.
- In September 2026, Wiz gained share of searches among vulnerability management platforms in New Zealand, from 5.6% to 7.3%.
- In September 2026, Qualys lost share of searches among vulnerability management platforms in New Zealand, from 25% to 22%.
- In September 2026, Rapid7 lost share of searches among vulnerability management platforms in New Zealand, from 25% to 22%.
- In September 2026, Tenable lost share of searches among vulnerability management platforms in New Zealand, from 8.3% to 7.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vulnerability management platforms | 20 | 3.8% | 4 |
| Nov 2025 | Vulnerability management platforms | 10 | 2.2% | 7 |
| Dec 2025 | Vulnerability management platforms | 10 | 2% | 6 |
| Jan 2026 | Vulnerability management platforms | 10 | 2.2% | 7 |
| Feb 2026 | Vulnerability management platforms | 10 | 1.8% | 7 |
| Mar 2026 | Vulnerability management platforms | 10 | 1.6% | 7 |
| Apr 2026 | Vulnerability management platforms | 10 | 2.2% | 7 |
| May 2026 | Vulnerability management platforms | 20 | 4.7% | 5 |
| Jun 2026 | Vulnerability management platforms | 20 | 4.3% | 5 |
| Jul 2026 | Vulnerability management platforms | 20 | 5.3% | 6 |
| Aug 2026 | Vulnerability management platforms | 10 | 2.8% | 7 |
| Sep 2026 | Vulnerability management platforms | 20 | 4.9% | 6 |

## How are Microsoft Defender Vulnerability Management’s branded searches counted?

Brandwave collects information about searches that people make online using Microsoft Defender Vulnerability Management’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “microsoft defender vulnerability management”

## Which vulnerability management platforms compete with Microsoft Defender Vulnerability Management?

- [Greenbone](/demand/nz/brands/greenbone)
- [Qualys](/demand/nz/brands/qualys): Head-to-head: /demand/nz/compare/microsoft-defender-vulnerability-management-vs-qualys
- [Rapid7](/demand/nz/brands/rapid7): Head-to-head: /demand/nz/compare/microsoft-defender-vulnerability-management-vs-rapid7
- [Tenable](/demand/nz/brands/tenable): Head-to-head: /demand/nz/compare/microsoft-defender-vulnerability-management-vs-tenable
- [Wiz](/demand/nz/brands/wiz-security): Head-to-head: /demand/nz/compare/microsoft-defender-vulnerability-management-vs-wiz-security
- [Detectify](/demand/nz/brands/detectify): Head-to-head: /demand/nz/compare/detectify-vs-microsoft-defender-vulnerability-management

## Who owns Microsoft Defender Vulnerability Management?

Microsoft Defender Vulnerability Management is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

- [Microsoft](/demand/nz/companies/microsoft): Owns 66 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Defender Vulnerability Management?

Microsoft Defender Vulnerability Management is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Microsoft Defender Vulnerability Management: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/microsoft-defender-vulnerability-management

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/microsoft-defender-vulnerability-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
