---
title: "Microsoft Copilot: search popularity and Share of Search in New Zealand"
description: "Microsoft's AI assistant across Windows, Edge, Bing, and Microsoft 365 apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/microsoft-copilot"
publisher: "Brandwave"
---

# Microsoft Copilot: search popularity and Share of Search in New Zealand

Microsoft's AI assistant across Windows, Edge, Bing, and Microsoft 365 apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Copilot
- **Owned by**: Microsoft
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AI chatbots**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI chatbots | 3 | 2.8% | 153K |

- [AI chatbots](/demand/nz/categories/nz-ai-chatbots)

## How has branded search demand for Microsoft Copilot changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Copilot in New Zealand held steady, from 150K to 153K.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand decreased from 3.3% to 2.8%.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand peaked at 3.5% in June 2026 and was lowest at 2.4% in January 2026.

## How did search popularity change for New Zealand AI chatbots in August 2026?

- Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.
- Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026.
- Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI chatbots | 150K | 3.3% | 3 |
| Nov 2025 | AI chatbots | 122K | 2.8% | 3 |
| Dec 2025 | AI chatbots | 82.2K | 2.4% | 3 |
| Jan 2026 | AI chatbots | 98.9K | 2.4% | 3 |
| Feb 2026 | AI chatbots | 122K | 2.8% | 3 |
| Mar 2026 | AI chatbots | 183K | 3.3% | 3 |
| Apr 2026 | AI chatbots | 150K | 3.3% | 3 |
| May 2026 | AI chatbots | 183K | 3.3% | 3 |
| Jun 2026 | AI chatbots | 193K | 3.5% | 3 |
| Jul 2026 | AI chatbots | 135K | 3% | 3 |
| Aug 2026 | AI chatbots | 153K | 2.8% | 3 |
| Sep 2026 | AI chatbots | — | — | — |

## How is Microsoft Copilot measured?

Brandwave collects information about searches that people make online using Microsoft Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “copilot”
- “copilot microsoft”
- “copilot microsoft com”
- “microsoft copilot ai”
- “microsoft copilot app”
- “microsoft copilot chat”
- “microsoft copilot nz”
- “microsoft copilot online”
- “microsoftcopilot”
- “ms copilot”

## Which AI chatbots compete with Microsoft Copilot?

- [ChatGPT](/demand/nz/brands/chatgpt): Head-to-head: /demand/nz/compare/chatgpt-vs-microsoft-copilot
- [Google Gemini](/demand/nz/brands/google-gemini): Head-to-head: /demand/nz/compare/google-gemini-vs-microsoft-copilot
- [Claude](/demand/nz/brands/claude): Head-to-head: /demand/nz/compare/claude-vs-microsoft-copilot
- [Perplexity](/demand/nz/brands/perplexity): Head-to-head: /demand/nz/compare/microsoft-copilot-vs-perplexity

## Who owns Microsoft Copilot?

Microsoft Copilot is owned by Microsoft. Brandwave also tracks Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

- [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Copilot?

Microsoft Copilot is owned by Microsoft. Brandwave also tracks Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Microsoft Copilot: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/microsoft-copilot

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/microsoft-copilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.