---
title: "Microsoft Azure: search popularity and Share of Search in New Zealand"
description: "Microsoft Azure is a cloud computing platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/microsoft-azure"
publisher: "Brandwave"
---

# Microsoft Azure: search popularity and Share of Search in New Zealand

Microsoft Azure is a cloud computing platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Azure
- **Owned by**: Microsoft
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cloud computing platforms**: 38.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cloud computing platforms | 1 | 38.6% | 11K |

- [Cloud computing platforms](/demand/nz/categories/nz-cloud-platforms)

## How has branded search demand for Microsoft Azure changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Azure in New Zealand held steady, from 11.3K to 11K.
- Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms in New Zealand increased from 27.8% to 38.6%.
- Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms in New Zealand peaked at 42.3% in June 2026 and was lowest at 27.8% in October 2025.
- Across the 11 months ending August 2026, Microsoft Azure rose from 2nd to 1st among cloud computing platforms in New Zealand.

## How did search popularity change for New Zealand cloud computing platforms in August 2026?

- In August 2026, Amazon Web Services overtook Google Cloud to rank 2nd among cloud computing platforms in New Zealand, at 27.9%.
- In August 2026, Google Cloud lost estimated Share of Search among cloud computing platforms in New Zealand, from 27.3% to 25.4%.
- In August 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms in New Zealand, from 39.2% to 38.6%.
- Estimated monthly branded searches for Oracle Cloud in New Zealand rose 26.8% over 11 measured months, from 560 to 710 in August 2026.
- Estimated monthly branded searches for Catalyst Cloud in New Zealand fell 20% over 11 measured months, from 300 to 240 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cloud computing platforms | 11.3K | 27.8% | 2 |
| Nov 2025 | Cloud computing platforms | 10K | 39.4% | 1 |
| Dec 2025 | Cloud computing platforms | 6.7K | 35.7% | 1 |
| Jan 2026 | Cloud computing platforms | 9.2K | 39.2% | 1 |
| Feb 2026 | Cloud computing platforms | 8.9K | 36.2% | 1 |
| Mar 2026 | Cloud computing platforms | 10.7K | 35.9% | 1 |
| Apr 2026 | Cloud computing platforms | 10.2K | 38.4% | 1 |
| May 2026 | Cloud computing platforms | 10.9K | 38.4% | 1 |
| Jun 2026 | Cloud computing platforms | 11.9K | 42.3% | 1 |
| Jul 2026 | Cloud computing platforms | 10.8K | 39.2% | 1 |
| Aug 2026 | Cloud computing platforms | 11K | 38.6% | 1 |
| Sep 2026 | Cloud computing platforms | — | — | — |

## How is Microsoft Azure measured?

Brandwave collects information about searches that people make online using Microsoft Azure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “azure”
- “azure active directory”
- “azure ad”
- “azure artificial intelligence”
- “azure cost”
- “azure data studio”
- “azure devops”
- “azure microsoft com”
- “azure migration”
- “azure openai”
- “azure portal”
- “azure portal com”
- “azure vm”
- “azure vm cost”
- “microsoft azure cloud”
- “microsoft azure console”
- “microsoft azure hosting”
- “microsoft azure near me”
- “microsoft azure new zealand”
- “microsoft azure nz”
- “microsoft azure online”
- “ms azure portal”

## Which cloud computing platforms compete with Microsoft Azure?

- [Amazon Web Services](/demand/nz/brands/amazon-web-services): Head-to-head: /demand/nz/compare/amazon-web-services-vs-microsoft-azure
- [Google Cloud](/demand/nz/brands/google-cloud): Head-to-head: /demand/nz/compare/google-cloud-vs-microsoft-azure
- [DigitalOcean](/demand/nz/brands/digitalocean): Head-to-head: /demand/nz/compare/digitalocean-vs-microsoft-azure
- [Oracle Cloud](/demand/nz/brands/oracle-cloud): Head-to-head: /demand/nz/compare/microsoft-azure-vs-oracle-cloud
- [Catalyst Cloud](/demand/nz/brands/catalyst-cloud): Head-to-head: /demand/nz/compare/catalyst-cloud-vs-microsoft-azure

## Who owns Microsoft Azure?

Microsoft Azure is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

- [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Azure?

Microsoft Azure is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Microsoft Azure: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/microsoft-azure

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/microsoft-azure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
