--- title: "Microsoft Authenticator: search popularity and Share of Search in New Zealand" description: "Microsoft Authenticator is a two-factor authenticator app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/microsoft-authenticator" publisher: "Brandwave" --- # Microsoft Authenticator: search popularity and Share of Search in New Zealand Microsoft Authenticator is a two-factor authenticator app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Authenticator - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among authenticator apps**: 37.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Authenticator apps | 2 | 37.4% | 4.3K | - [Authenticator apps](/demand/nz/categories/nz-authenticator-apps) ## How has branded search demand for Microsoft Authenticator changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Authenticator in New Zealand fell from 5.1K to 4.3K. - Across the 11 months ending August 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps in New Zealand decreased from 47.3% to 37.4%. - Across the 11 months ending August 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps in New Zealand peaked at 47.6% in November 2025 and was lowest at 30.6% in June 2026. - Across the 11 months ending August 2026, Microsoft Authenticator fell from 1st to 2nd among authenticator apps in New Zealand. ## How did search popularity change for New Zealand authenticator apps in August 2026? - In August 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps in New Zealand, from 34.7% to 37.4%. - In August 2026, Google Authenticator lost estimated Share of Search among authenticator apps in New Zealand, from 59.6% to 57.3%. - Estimated monthly branded searches for Authy in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Authenticator apps | 5.1K | 47.3% | 1 | | Nov 2025 | Authenticator apps | 4.3K | 47.6% | 1 | | Dec 2025 | Authenticator apps | 3.1K | 44.7% | 2 | | Jan 2026 | Authenticator apps | 4.6K | 44.6% | 2 | | Feb 2026 | Authenticator apps | 5K | 43.5% | 2 | | Mar 2026 | Authenticator apps | 5.1K | 43.5% | 2 | | Apr 2026 | Authenticator apps | 4.6K | 45.4% | 2 | | May 2026 | Authenticator apps | 4.7K | 37.5% | 2 | | Jun 2026 | Authenticator apps | 4.2K | 30.6% | 2 | | Jul 2026 | Authenticator apps | 4.2K | 34.7% | 2 | | Aug 2026 | Authenticator apps | 4.3K | 37.4% | 2 | | Sep 2026 | Authenticator apps | — | — | — | ## How is Microsoft Authenticator measured? Brandwave collects information about searches that people make online using Microsoft Authenticator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “android microsoft authenticator app” - “app microsoft authenticator” - “download microsoft authenticator app” - “microsoft authenticator” - “microsoft authenticator 2fa” - “microsoft authenticator app for windows” - “microsoft authenticator authenticator” - “microsoft authenticator near me” - “microsoft authenticator online” - “microsoftauthenticator” - “set up microsoft authenticator” - “transferring microsoft authenticator to new phone” ## Which authenticator apps compete with Microsoft Authenticator? - [Google Authenticator](/demand/nz/brands/google-authenticator): Head-to-head: /demand/nz/compare/google-authenticator-vs-microsoft-authenticator - [Authy](/demand/nz/brands/authy): Head-to-head: /demand/nz/compare/authy-vs-microsoft-authenticator - [Cisco Duo](/demand/nz/brands/cisco-duo): Head-to-head: /demand/nz/compare/cisco-duo-vs-microsoft-authenticator ## Who owns Microsoft Authenticator? Microsoft Authenticator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Authenticator? Microsoft Authenticator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Microsoft Authenticator: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/microsoft-authenticator This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/microsoft-authenticator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.