---
title: "Mico: search popularity and Share of Search in New Zealand"
description: "Mico sells plumbing and bathroom supplies in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mico"
publisher: "Brandwave"
---

# Mico: search popularity and Share of Search in New Zealand

Mico sells plumbing and bathroom supplies in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mico
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among plumbing and bathroom merchants**: 22.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plumbing and bathroom merchants | 2 | 22.5% | 10.3K |

- [Plumbing and bathroom merchants](/demand/nz/categories/nz-plumbing-merchants)

## How has branded search demand for Mico changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mico in New Zealand fell from 11.2K to 10.3K.
- Across the 11 months ending August 2026, Mico’s estimated Share of Search among plumbing and bathroom merchants in New Zealand peaked at 24.8% in December 2025 and was lowest at 19.5% in March 2026.

## How did search popularity change for New Zealand plumbing and bathroom merchants in August 2026?

- In August 2026, Englefield gained estimated Share of Search among plumbing and bathroom merchants in New Zealand, from 8% to 9.5%.
- In August 2026, Methven lost estimated Share of Search among plumbing and bathroom merchants in New Zealand, from 6.1% to 5.3%.
- Plumbing World’s estimated Share of Search among plumbing and bathroom merchants in New Zealand has lost ground for 3 months in a row, from 60.7% to 58.3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plumbing and bathroom merchants | 11.2K | 22.1% | 2 |
| Nov 2025 | Plumbing and bathroom merchants | 9.8K | 22.5% | 2 |
| Dec 2025 | Plumbing and bathroom merchants | 9.3K | 24.8% | 2 |
| Jan 2026 | Plumbing and bathroom merchants | 9.6K | 21.7% | 2 |
| Feb 2026 | Plumbing and bathroom merchants | 9.6K | 21.2% | 2 |
| Mar 2026 | Plumbing and bathroom merchants | 10K | 19.5% | 2 |
| Apr 2026 | Plumbing and bathroom merchants | 10K | 22.8% | 2 |
| May 2026 | Plumbing and bathroom merchants | 9.9K | 22.2% | 2 |
| Jun 2026 | Plumbing and bathroom merchants | 10.1K | 22.8% | 2 |
| Jul 2026 | Plumbing and bathroom merchants | 10.4K | 22.7% | 2 |
| Aug 2026 | Plumbing and bathroom merchants | 10.3K | 22.5% | 2 |
| Sep 2026 | Plumbing and bathroom merchants | — | — | — |

## How is Mico measured?

Brandwave collects information about searches that people make online using Mico’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mico bathroom”
- “mico plumbing”
- “mico plumbing & bathrooms”
- “mico plumbing and bathrooms”
- “mico plumbing henderson”
- “mico plumbing montreal street”
- “mico plumbing near me”
- “mico plumbing supplies”
- “mico showroom”
- “mico vanity”
- “mico wakefield plumbing”

## Which plumbing and bathroom merchants compete with Mico?

- [Plumbing World](/demand/nz/brands/plumbing-world): Head-to-head: /demand/nz/compare/mico-vs-plumbing-world
- [Englefield](/demand/nz/brands/englefield): Head-to-head: /demand/nz/compare/englefield-vs-mico
- [Methven](/demand/nz/brands/methven): Head-to-head: /demand/nz/compare/methven-vs-mico
- [Plumbing Plus](/demand/nz/brands/plumbing-plus): Head-to-head: /demand/nz/compare/mico-vs-plumbing-plus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mico: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mico

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.