---
title: "Michelin: search popularity and Share of Search in New Zealand"
description: "Michelin makes tyres sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/michelin"
publisher: "Brandwave"
---

# Michelin: search popularity and Share of Search in New Zealand

Michelin makes tyres sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Michelin
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tyre brands**: 19.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tyre brands | 2 | 19.3% | 7.6K |

- [Tyre brands](/demand/nz/categories/nz-tyre-brands)

## How has branded search demand for Michelin changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Michelin in New Zealand rose from 4.9K to 7.6K.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands in New Zealand increased from 12.4% to 19.3%.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands in New Zealand peaked at 31.1% in June 2026 and was lowest at 11.4% in December 2025.

## How did search popularity change for New Zealand tyre brands in August 2026?

- In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%.
- In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%.
- In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%.
- In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%.
- In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%.
- In August 2026, Hankook gained estimated Share of Search among tyre brands in New Zealand, from 4.9% to 5.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tyre brands | 4.9K | 12.4% | 2 |
| Nov 2025 | Tyre brands | 6.3K | 15.6% | 2 |
| Dec 2025 | Tyre brands | 4.4K | 11.4% | 2 |
| Jan 2026 | Tyre brands | 5.4K | 13.1% | 2 |
| Feb 2026 | Tyre brands | 4.5K | 12.3% | 2 |
| Mar 2026 | Tyre brands | 4.9K | 12.5% | 2 |
| Apr 2026 | Tyre brands | 5K | 14.1% | 2 |
| May 2026 | Tyre brands | 5.5K | 15.1% | 2 |
| Jun 2026 | Tyre brands | 14.6K | 31.1% | 2 |
| Jul 2026 | Tyre brands | 14.5K | 31% | 2 |
| Aug 2026 | Tyre brands | 7.6K | 19.3% | 2 |
| Sep 2026 | Tyre brands | — | — | — |

## How is Michelin measured?

Brandwave collects information about searches that people make online using Michelin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “michelin”
- “michelin anakee adventure”
- “michelin co nz”
- “michelin cross climate2”
- “michelin e primacy”
- “michelin energy xm2”
- “michelin mtb tires”
- “michelin near me”
- “michelin new zealand”
- “michelin nz”
- “michelin pilot sport”
- “michelin pilot sport 4”
- “michelin pilot sport 4s”
- “michelin pilot sport 5”
- “michelin power 6”
- “michelin primacy”
- “michelin primacy 4”
- “michelin primacy 5”
- “michelin primacy suv”
- “michelin ps5”
- “michelin road6”
- “michelin tires”
- “michelin tyre”

## Which tyre brands compete with Michelin?

- [Bridgestone](/demand/nz/brands/bridgestone): Head-to-head: /demand/nz/compare/bridgestone-vs-michelin
- [Pirelli](/demand/nz/brands/pirelli): Head-to-head: /demand/nz/compare/michelin-vs-pirelli
- [Goodyear](/demand/nz/brands/goodyear): Head-to-head: /demand/nz/compare/goodyear-vs-michelin
- [Hankook](/demand/nz/brands/hankook): Head-to-head: /demand/nz/compare/hankook-vs-michelin
- [Yokohama](/demand/nz/brands/yokohama): Head-to-head: /demand/nz/compare/michelin-vs-yokohama
- [Continental](/demand/nz/brands/continental)
- [Dunlop](/demand/nz/brands/dunlop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Michelin: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/michelin

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/michelin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.