---
title: "Michael Kors: search popularity and Share of Search in New Zealand"
description: "Michael Kors is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/michael-kors"
publisher: "Brandwave"
---

# Michael Kors: search popularity and Share of Search in New Zealand

Michael Kors is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Michael Kors
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among handbag brands**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Handbag brands | 7 | 7.3% | 10.6K |

- [Handbag brands](/demand/nz/categories/nz-handbag-brands)

## How has branded search demand for Michael Kors changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Michael Kors in New Zealand held steady, from 10.4K to 10.6K.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands in New Zealand decreased from 8.3% to 7.3%.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands in New Zealand peaked at 9.9% in December 2025 and was lowest at 6.7% in April 2026.
- Across the 11 months ending August 2026, Michael Kors fell from 6th to 7th among handbag brands in New Zealand.

## How did search popularity change for New Zealand handbag brands in August 2026?

- In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.
- In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%.
- In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%.
- In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.
- In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%.
- In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Handbag brands | 10.4K | 8.3% | 6 |
| Nov 2025 | Handbag brands | 13.8K | 8.7% | 6 |
| Dec 2025 | Handbag brands | 16.8K | 9.9% | 4 |
| Jan 2026 | Handbag brands | 11.7K | 8.4% | 5 |
| Feb 2026 | Handbag brands | 8.4K | 7.4% | 6 |
| Mar 2026 | Handbag brands | 8.4K | 6.8% | 6 |
| Apr 2026 | Handbag brands | 8.4K | 6.7% | 6 |
| May 2026 | Handbag brands | 10.4K | 7.5% | 6 |
| Jun 2026 | Handbag brands | 10.5K | 6.9% | 6 |
| Jul 2026 | Handbag brands | 10.6K | 7.5% | 6 |
| Aug 2026 | Handbag brands | 10.6K | 7.3% | 7 |
| Sep 2026 | Handbag brands | — | — | — |

## How is Michael Kors measured?

Brandwave collects information about searches that people make online using Michael Kors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “michael kors”
- “michael kors bag”
- “michael kors handbag”
- “michael kors jet set tote”
- “michael kors near me”
- “michael kors nz”
- “michael kors official site”
- “michael kors outfit”
- “michael kors outlet near me”
- “michael kors pocketbooks”
- “michael kors sale”
- “michael kors usa”
- “michael kors wonderlust”
- “michaelkors”
- “michaelkors bag”
- “michaelkors ca”
- “michaelkors com”
- “michaelkors handbag”
- “michaelkors nz”
- “michaelkors outlet”
- “michaelkors tote”
- “michaelkors wallet”

## Which handbag brands compete with Michael Kors?

- [Louis Vuitton](/demand/nz/brands/louis-vuitton)
- [Coach](/demand/nz/brands/coach)
- [Status Anxiety](/demand/nz/brands/status-anxiety): Head-to-head: /demand/nz/compare/michael-kors-vs-status-anxiety
- [Saben](/demand/nz/brands/saben): Head-to-head: /demand/nz/compare/michael-kors-vs-saben
- [Kate Spade](/demand/nz/brands/kate-spade): Head-to-head: /demand/nz/compare/kate-spade-vs-michael-kors
- [Longchamp](/demand/nz/brands/longchamp): Head-to-head: /demand/nz/compare/longchamp-vs-michael-kors
- [Mimco](/demand/nz/brands/mimco): Head-to-head: /demand/nz/compare/michael-kors-vs-mimco

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Michael Kors: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/michael-kors

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/michael-kors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.