---
title: "Michael Hill: search popularity and Share of Search in New Zealand"
description: "Michael Hill is a jewellery retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/michael-hill"
publisher: "Brandwave"
---

# Michael Hill: search popularity and Share of Search in New Zealand

Michael Hill is a jewellery retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Michael Hill
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among jewellery retailers**: 26.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewellery retailers | 1 | 26.4% | 59.5K |

- [Jewellery retailers](/demand/nz/categories/nz-jewellery-retailers)

## How has branded search demand for Michael Hill changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Michael Hill in New Zealand held steady, from 60.5K to 59.5K.
- Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand increased from 24.6% to 26.4%.
- Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand peaked at 28.9% in February 2026 and was lowest at 23% in December 2025.
- Across the 11 months ending August 2026, Michael Hill rose from 2nd to 1st among jewellery retailers in New Zealand.

## How did search popularity change for New Zealand jewellery retailers in August 2026?

- In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%.
- In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%.
- In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%.
- In August 2026, Walker & Hall lost estimated Share of Search among jewellery retailers in New Zealand, from 4.8% to 4.3%.
- In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%.
- In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewellery retailers | 60.5K | 24.6% | 2 |
| Nov 2025 | Jewellery retailers | 88K | 25.7% | 2 |
| Dec 2025 | Jewellery retailers | 98.9K | 23% | 3 |
| Jan 2026 | Jewellery retailers | 62.4K | 26.1% | 1 |
| Feb 2026 | Jewellery retailers | 62.6K | 28.9% | 1 |
| Mar 2026 | Jewellery retailers | 51.7K | 26.5% | 1 |
| Apr 2026 | Jewellery retailers | 59.3K | 28.3% | 1 |
| May 2026 | Jewellery retailers | 60.7K | 25.7% | 2 |
| Jun 2026 | Jewellery retailers | 49.7K | 24.3% | 2 |
| Jul 2026 | Jewellery retailers | 47.5K | 24.2% | 1 |
| Aug 2026 | Jewellery retailers | 59.5K | 26.4% | 1 |
| Sep 2026 | Jewellery retailers | — | — | — |

## How is Michael Hill measured?

Brandwave collects information about searches that people make online using Michael Hill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “michael hill”
- “michael hill au”
- “michael hill botany”
- “michael hill charm”
- “michael hill earrings”
- “michael hill engagement rings”
- “michael hill jewellery”
- “michael hill lynnmall”
- “michael hill near me”
- “michael hill north west”
- “michael hill northlands”
- “michael hill nz”
- “michael hill online”
- “michael hill palms”
- “michael hill queen st”
- “michael hill richmond”
- “michael hill rings”
- “michael hill sales”
- “michael hill shop”
- “michael hill st lukes”
- “michael hill sylvia park”
- “michael hill the base”
- “michael hill the palms”
- “michaelhill”
- “michaelhill co nz”
- “michaelhill earrings”
- “michaelhill jewellery”
- “michaelhill nz”
- “michaelhill rings”
- “sir michael hill”

## Which jewellery retailers compete with Michael Hill?

- [Pandora](/demand/nz/brands/pandora): Head-to-head: /demand/nz/compare/michael-hill-vs-pandora
- [Pascoes](/demand/nz/brands/pascoes): Head-to-head: /demand/nz/compare/michael-hill-vs-pascoes
- [Lovisa](/demand/nz/brands/lovisa): Head-to-head: /demand/nz/compare/lovisa-vs-michael-hill
- [Stewart Dawsons](/demand/nz/brands/stewart-dawsons): Head-to-head: /demand/nz/compare/michael-hill-vs-stewart-dawsons
- [Walker & Hall](/demand/nz/brands/walker-and-hall): Head-to-head: /demand/nz/compare/michael-hill-vs-walker-and-hall
- [Goldmark](/demand/nz/brands/goldmark)
- [Partridge Jewellers](/demand/nz/brands/partridge-jewellers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Michael Hill: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/michael-hill

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/michael-hill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.