--- title: "Meta Ads: search popularity and Share of Search in New Zealand" description: "Meta Ads is an advertising platform used by New Zealand marketers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/meta-ads" publisher: "Brandwave" --- # Meta Ads: search popularity and Share of Search in New Zealand Meta Ads is an advertising platform used by New Zealand marketers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Meta Ads - **Owned by**: Meta - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among advertising platforms**: 17.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Advertising platforms | 2 | 17.5% | 4.6K | - [Advertising platforms](/demand/nz/categories/nz-advertising-platforms) ## How has branded search demand for Meta Ads changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Meta Ads in New Zealand rose from 2.7K to 4.6K. - Across the 11 months ending August 2026, Meta Ads’ estimated Share of Search among advertising platforms in New Zealand increased from 12.7% to 17.5%. - Across the 11 months ending August 2026, Meta Ads’ estimated Share of Search among advertising platforms in New Zealand peaked at 23.7% in June 2026 and was lowest at 12.7% in October 2025. ## How did search popularity change for New Zealand advertising platforms in August 2026? - In August 2026, Google Ads gained estimated Share of Search among advertising platforms in New Zealand, from 67.2% to 74.7%. - In August 2026, Meta Ads lost estimated Share of Search among advertising platforms in New Zealand, from 23.7% to 17.5%. - In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Advertising platforms | 2.7K | 12.7% | 2 | | Nov 2025 | Advertising platforms | 2.7K | 12.8% | 2 | | Dec 2025 | Advertising platforms | 2K | 13.9% | 2 | | Jan 2026 | Advertising platforms | 3K | 16.2% | 2 | | Feb 2026 | Advertising platforms | 3K | 16% | 2 | | Mar 2026 | Advertising platforms | 3.3K | 14.4% | 2 | | Apr 2026 | Advertising platforms | 3.6K | 16.1% | 2 | | May 2026 | Advertising platforms | 4.4K | 18.7% | 2 | | Jun 2026 | Advertising platforms | 6.1K | 23.7% | 2 | | Jul 2026 | Advertising platforms | 6.1K | 23.7% | 2 | | Aug 2026 | Advertising platforms | 4.6K | 17.5% | 2 | | Sep 2026 | Advertising platforms | — | — | — | ## How is Meta Ads measured? Brandwave collects information about searches that people make online using Meta Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fb meta ads” - “meta ads” - “meta ads ads manager” - “meta ads advertising” - “meta ads near me” - “meta ads online” - “metaads” - “metaads manager” ## Which advertising platforms compete with Meta Ads? - [Google Ads](/demand/nz/brands/google-ads): Head-to-head: /demand/nz/compare/google-ads-vs-meta-ads - [TikTok Ads](/demand/nz/brands/tiktok-ads): Head-to-head: /demand/nz/compare/meta-ads-vs-tiktok-ads - [LinkedIn Ads](/demand/nz/brands/linkedin-ads): Head-to-head: /demand/nz/compare/linkedin-ads-vs-meta-ads - [Microsoft Advertising](/demand/nz/brands/microsoft-advertising): Head-to-head: /demand/nz/compare/meta-ads-vs-microsoft-advertising ## Who owns Meta Ads? Meta Ads is owned by Meta. Brandwave also tracks Facebook, Instagram, Messenger, Meta Quest, Threads, WhatsApp and Workplace, owned by the same company, in New Zealand. - [Meta](/demand/nz/companies/meta): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Meta Ads? Meta Ads is owned by Meta. Brandwave also tracks Facebook, Instagram, Messenger, Meta Quest, Threads, WhatsApp and Workplace, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Meta Ads: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/meta-ads This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/meta-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.