--- title: "Merry People: search popularity in New Zealand" description: "Merry People makes gumboots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/merry-people" publisher: "Brandwave" --- # Merry People: search popularity in New Zealand Merry People makes gumboots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Merry People - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among gumboot brands**: 39.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gumboot brands | 2 | 39.5% | 2.8K | - [Gumboot brands](/demand/nz/categories/nz-gumboot-brands) ## Top gumboot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Merry People was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Merry People is the joint fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skellerup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Muck Boot | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Bogs | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Merry People | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Boonies | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gumboot brands - Asked ChatGPT "Which gumboot brand should I buy in New Zealand?": 1. Skellerup, 2. Muck Boot, 3. Bogs - Asked ChatGPT "What are the best gumboot brands in New Zealand?": 1. Skellerup, 2. Merry People - Asked ChatGPT "What's the best gumboot brand in New Zealand for wet muddy ground?": 1. Skellerup - Searched Google, AI Overview "gumboots nz": 1. Skellerup, 2. Muck Boot, 3. Boonies, 4. Bogs - Searched Google, AI Overview "waterproof boots nz": 1. Bogs Not named in any answer: Hunter. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Merry People changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Merry People in New Zealand held steady at 2.8K. - Across the 12 months ending September 2026, Merry People’s share of searches among gumboot brands in New Zealand decreased from 43.5% to 39.5%. - Across the 12 months ending September 2026, Merry People’s share of searches among gumboot brands in New Zealand peaked at 67.6% in April 2026 and was lowest at 39.5% in September 2026. - Across the 12 months ending September 2026, Merry People fell from 1st to 2nd among gumboot brands in New Zealand. ## How did search popularity change for New Zealand gumboot brands in September 2026? - In September 2026, Skellerup overtook Merry People to become the leader among gumboot brands in New Zealand, with 41.3% of the searches. - In September 2026, Boonies gained share of searches among gumboot brands in New Zealand, from 4.9% to 5.5%. - In September 2026, Merry People lost share of searches among gumboot brands in New Zealand, from 43.6% to 39.5%. - Hunter’s share of searches among gumboot brands in New Zealand has gained ground for 3 months in a row, from 5.5% to 9.4% in September 2026. - Muck Boot’s share of searches among gumboot brands in New Zealand has lost ground for 3 months in a row, from 5.1% to 3.8% in September 2026. - Estimated monthly branded searches for Bogs in New Zealand fell 50% over 12 measured months, from 80 to 40 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gumboot brands | 2.8K | 43.5% | 1 | | Nov 2025 | Gumboot brands | 2.2K | 44.1% | 1 | | Dec 2025 | Gumboot brands | 2.2K | 41.3% | 1 | | Jan 2026 | Gumboot brands | 2.5K | 43.1% | 1 | | Feb 2026 | Gumboot brands | 2.5K | 43% | 1 | | Mar 2026 | Gumboot brands | 5.6K | 59.8% | 1 | | Apr 2026 | Gumboot brands | 10.8K | 67.6% | 1 | | May 2026 | Gumboot brands | 8.8K | 59.2% | 1 | | Jun 2026 | Gumboot brands | 7.3K | 50.9% | 1 | | Jul 2026 | Gumboot brands | 5.8K | 47.3% | 1 | | Aug 2026 | Gumboot brands | 4.3K | 43.6% | 1 | | Sep 2026 | Gumboot brands | 2.8K | 39.5% | 2 | ## How are Merry People’s branded searches counted? Brandwave collects information about searches that people make online using Merry People’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gumboots merry people” - “merry people” - “merry people bobbi” - “merry people boots” - “merry people clogs” - “merry people gumboots” - “sp merry people” - “the merry people” ## Which gumboot brands compete with Merry People? - [Skellerup](/demand/nz/brands/skellerup): Head-to-head: /demand/nz/compare/merry-people-vs-skellerup - [Hunter](/demand/nz/brands/hunter): Head-to-head: /demand/nz/compare/hunter-vs-merry-people - [Boonies](/demand/nz/brands/boonies): Head-to-head: /demand/nz/compare/boonies-vs-merry-people - [Muck Boot](/demand/nz/brands/muck-boot): Head-to-head: /demand/nz/compare/merry-people-vs-muck-boot - [Bogs](/demand/nz/brands/bogs): Head-to-head: /demand/nz/compare/bogs-vs-merry-people ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Merry People: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/merry-people This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/merry-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.