--- title: "Mercury: search popularity and Share of Search in New Zealand" description: "A New Zealand energy retailer selling electricity, gas, and broadband to households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mercury-energy" publisher: "Brandwave" --- # Mercury: search popularity and Share of Search in New Zealand A New Zealand energy retailer selling electricity, gas, and broadband to households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mercury - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among mobile and broadband providers**: 12.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mobile and broadband providers | 4 | 12.9% | 69.6K | | electricity retailers | 3 | 16.1% | 69.6K | - [Mobile and broadband providers](/demand/nz/categories/mobile-and-broadband) - [New Zealand electricity retailers](/demand/nz/categories/nz-electricity-retailers) ## How has branded search demand for Mercury changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mercury in New Zealand held steady, from 68.3K to 69.6K. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand increased from 12.2% to 12.9%. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 13.8% in July 2026 and was lowest at 10.4% in March 2026. - Across the 11 months ending August 2026, Mercury rose from 5th to 4th among mobile and broadband providers in New Zealand. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand decreased from 19% to 16.1%. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand peaked at 21.4% in November 2025 and was lowest at 16.1% in August 2026. ## How did search popularity change for New Zealand mobile and broadband providers in August 2026? - In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 25.3% to 28.9%. - In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%. - In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%. - In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.1% to 12.4%. - Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026. - In August 2026, Zeronet rose from 9th to 8th among mobile and broadband providers in New Zealand. ## How did search popularity change for New Zealand electricity retailers in August 2026? - In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%. - In August 2026, Contact Energy lost estimated Share of Search among electricity retailers in New Zealand, from 23.8% to 23.1%. - In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%. - In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%. - Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026. - Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 7.8% to 6.8% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mobile and broadband providers | 68.3K | 12.2% | 5 | | Nov 2025 | Mobile and broadband providers | 67.4K | 11.3% | 5 | | Dec 2025 | Mobile and broadband providers | 54.8K | 10.7% | 5 | | Jan 2026 | Mobile and broadband providers | 55.8K | 10.9% | 5 | | Feb 2026 | Mobile and broadband providers | 57.8K | 11.2% | 5 | | Mar 2026 | Mobile and broadband providers | 56.9K | 10.4% | 5 | | Apr 2026 | Mobile and broadband providers | 67.8K | 13.1% | 4 | | May 2026 | Mobile and broadband providers | 68.6K | 13.1% | 4 | | Jun 2026 | Mobile and broadband providers | 68.9K | 12.3% | 5 | | Jul 2026 | Mobile and broadband providers | 70.2K | 13.8% | 4 | | Aug 2026 | Mobile and broadband providers | 69.6K | 12.9% | 4 | | Sep 2026 | Mobile and broadband providers | — | — | — | | Oct 2025 | electricity retailers | 68.3K | 19% | 3 | | Nov 2025 | electricity retailers | 67.4K | 21.4% | 2 | | Dec 2025 | electricity retailers | 54.8K | 20% | 2 | | Jan 2026 | electricity retailers | 55.8K | 17.2% | 2 | | Feb 2026 | electricity retailers | 57.8K | 17.8% | 2 | | Mar 2026 | electricity retailers | 56.9K | 17.3% | 2 | | Apr 2026 | electricity retailers | 67.8K | 19.1% | 2 | | May 2026 | electricity retailers | 68.6K | 18.4% | 2 | | Jun 2026 | electricity retailers | 68.9K | 16.6% | 3 | | Jul 2026 | electricity retailers | 70.2K | 16.7% | 3 | | Aug 2026 | electricity retailers | 69.6K | 16.1% | 3 | | Sep 2026 | electricity retailers | — | — | — | ## How is Mercury measured? Brandwave collects information about searches that people make online using Mercury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mercury broadband” - “Mercury electricity” - “Mercury electricity plans” - “Mercury electricity rates” - “Mercury Energy” - “mercury energy broadband” - “Mercury Energy New Zealand” - “Mercury Energy NZ” - “Mercury Energy plans” - “Mercury Energy rates” - “Mercury Energy review” - “Mercury Energy reviews” - “mercury fibre” - “Mercury free power day” - “Mercury free power days” - “mercury mobile” - “mercury plans” - “Mercury Power” - “Mercury power company” - “Mercury Power NZ” - “Mercury Power plans” - “Mercury Power rates” ## Which mobile and broadband providers compete with Mercury? - [One NZ](/demand/nz/brands/one-nz): Head-to-head: /demand/nz/compare/mercury-energy-vs-one-nz - [Contact Energy](/demand/nz/brands/contact-energy): Head-to-head: /demand/nz/compare/contact-energy-vs-mercury-energy - [Spark](/demand/nz/brands/spark): Head-to-head: /demand/nz/compare/mercury-energy-vs-spark - [2degrees](/demand/nz/brands/2degrees): Head-to-head: /demand/nz/compare/2degrees-vs-mercury-energy - [Skinny](/demand/nz/brands/skinny): Head-to-head: /demand/nz/compare/mercury-energy-vs-skinny - [Kogan Mobile](/demand/nz/brands/kogan-mobile) - [Zeronet](/demand/nz/brands/zeronet) - [Warehouse Mobile](/demand/nz/brands/warehouse-mobile) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mercury: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mercury-energy This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mercury-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.