---
title: "Merchant 1948: search popularity and Share of Search in New Zealand"
description: "Merchant 1948 is a footwear retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/merchant-1948"
publisher: "Brandwave"
---

# Merchant 1948: search popularity and Share of Search in New Zealand

Merchant 1948 is a footwear retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Merchant 1948
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among footwear retailers**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Footwear retailers | 7 | 2.4% | 5.7K |

- [Footwear retailers](/demand/nz/categories/nz-footwear-retailers)

## How has branded search demand for Merchant 1948 changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Merchant 1948 in New Zealand rose from 4.7K to 5.7K.
- Across the 11 months ending August 2026, Merchant 1948’s estimated Share of Search among footwear retailers in New Zealand increased from 1.7% to 2.4%.

## How did search popularity change for New Zealand footwear retailers in August 2026?

- In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
- In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
- In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
- In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
- Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
- Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Footwear retailers | 4.7K | 1.7% | 7 |
| Nov 2025 | Footwear retailers | 6.1K | 1.6% | 7 |
| Dec 2025 | Footwear retailers | 5.3K | 1.6% | 7 |
| Jan 2026 | Footwear retailers | 5.3K | 1.9% | 7 |
| Feb 2026 | Footwear retailers | 4.5K | 2.1% | 7 |
| Mar 2026 | Footwear retailers | 5.1K | 2% | 7 |
| Apr 2026 | Footwear retailers | 5K | 1.9% | 7 |
| May 2026 | Footwear retailers | 5.1K | 1.9% | 7 |
| Jun 2026 | Footwear retailers | 4.7K | 1.8% | 7 |
| Jul 2026 | Footwear retailers | 4.9K | 2% | 7 |
| Aug 2026 | Footwear retailers | 5.7K | 2.4% | 7 |
| Sep 2026 | Footwear retailers | — | — | — |

## How is Merchant 1948 measured?

Brandwave collects information about searches that people make online using Merchant 1948’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “merchant 1948”
- “merchant 1948 bayfair”
- “merchant 1948 boots”
- “merchant 1948 botany”
- “merchant 1948 centreplace”
- “merchant 1948 cuba street”
- “merchant 1948 lambton quay”
- “merchant 1948 near me”
- “merchant 1948 nz”
- “merchant 1948 queen street”
- “merchant 1948 queensgate”
- “merchant 1948 sale”
- “merchant 1948 shoes”
- “merchant 1948 st lukes”
- “merchant 1948 sylvia park”
- “merchant1948”
- “merchant1948 co nz”
- “merchant1948 nz”
- “merchant1948 sale”
- “merchant1948 shoes”

## Which footwear retailers compete with Merchant 1948?

- [Number One Shoes](/demand/nz/brands/number-one-shoes)
- [Foot Locker](/demand/nz/brands/foot-locker)
- [Platypus](/demand/nz/brands/platypus): Head-to-head: /demand/nz/compare/merchant-1948-vs-platypus
- [Mi Piaci](/demand/nz/brands/mi-piaci): Head-to-head: /demand/nz/compare/merchant-1948-vs-mi-piaci
- [Hannahs](/demand/nz/brands/hannahs): Head-to-head: /demand/nz/compare/hannahs-vs-merchant-1948
- [Shoe Clinic](/demand/nz/brands/shoe-clinic): Head-to-head: /demand/nz/compare/merchant-1948-vs-shoe-clinic
- [Wild Pair](/demand/nz/brands/wild-pair): Head-to-head: /demand/nz/compare/merchant-1948-vs-wild-pair

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Merchant 1948: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/merchant-1948

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/merchant-1948. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.