---
title: "Mention: search popularity and Share of Search in New Zealand"
description: "Mention is a social listening platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mention"
publisher: "Brandwave"
---

# Mention: search popularity and Share of Search in New Zealand

Mention is a social listening platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mention
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among media monitoring and social listening tools**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Media monitoring and social listening tools | 5 | 2.5% | 20 |

- [Media monitoring and social listening tools](/demand/nz/categories/nz-media-monitoring-tools)

## How has branded search demand for Mention changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mention in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Mention’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 4% in January 2026 and was lowest at 1.1% in May 2026.
- Across the 11 months ending August 2026, Mention rose from 6th to 5th among media monitoring and social listening tools in New Zealand.

## How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?

- In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%.
- In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.
- In August 2026, Isentia lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 43% to 31.6%.
- In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%.
- In August 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 29.1% to 27.8%.
- In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Media monitoring and social listening tools | 20 | 2.2% | 6 |
| Nov 2025 | Media monitoring and social listening tools | 20 | 2.2% | 6 |
| Dec 2025 | Media monitoring and social listening tools | 10 | 1.4% | 6 |
| Jan 2026 | Media monitoring and social listening tools | 30 | 4% | 6 |
| Feb 2026 | Media monitoring and social listening tools | 10 | 1.3% | 6 |
| Mar 2026 | Media monitoring and social listening tools | 20 | 2.3% | 6 |
| Apr 2026 | Media monitoring and social listening tools | 10 | 1.2% | 6 |
| May 2026 | Media monitoring and social listening tools | 10 | 1.1% | 6 |
| Jun 2026 | Media monitoring and social listening tools | 10 | 1.3% | 6 |
| Jul 2026 | Media monitoring and social listening tools | 10 | 1.2% | 6 |
| Aug 2026 | Media monitoring and social listening tools | 20 | 2.5% | 5 |
| Sep 2026 | Media monitoring and social listening tools | — | — | — |

## How is Mention measured?

Brandwave collects information about searches that people make online using Mention’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mention app”
- “mention media monitoring”
- “mention monitoring”
- “mention social listening”

## Which media monitoring and social listening tools compete with Mention?

- [Isentia](/demand/nz/brands/isentia): Head-to-head: /demand/nz/compare/isentia-vs-mention
- [Brandwatch](/demand/nz/brands/brandwatch): Head-to-head: /demand/nz/compare/brandwatch-vs-mention
- [Meltwater](/demand/nz/brands/meltwater): Head-to-head: /demand/nz/compare/meltwater-vs-mention
- [Muck Rack](/demand/nz/brands/muck-rack): Head-to-head: /demand/nz/compare/mention-vs-muck-rack
- [Talkwalker](/demand/nz/brands/talkwalker): Head-to-head: /demand/nz/compare/mention-vs-talkwalker

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mention: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mention

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mention. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.