---
title: "Melissa & Doug: search popularity and Share of Search in New Zealand"
description: "Melissa & Doug is a toy brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/melissa-and-doug"
publisher: "Brandwave"
---

# Melissa & Doug: search popularity and Share of Search in New Zealand

Melissa & Doug is a toy brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Melissa & Doug
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among toy brands**: 0.91%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toy brands | 7 | 0.91% | 1.5K |

- [Toy brands](/demand/nz/categories/nz-toy-brands)

## How has branded search demand for Melissa & Doug changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Melissa & Doug in New Zealand rose from 1.2K to 1.5K.
- Across the 11 months ending August 2026, Melissa & Doug’s estimated Share of Search among toy brands in New Zealand held steady, from 0.8% to 0.91%.

## How did search popularity change for New Zealand toy brands in August 2026?

- In August 2026, LEGO gained estimated Share of Search among toy brands in New Zealand, from 69.6% to 71.1%.
- In August 2026, Playmobil rose from 7th to 6th among toy brands in New Zealand.
- In August 2026, Melissa & Doug fell from 6th to 7th among toy brands in New Zealand.
- Estimated monthly branded searches for Hot Wheels in New Zealand fell 36.4% over 11 measured months, from 23.2K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toy brands | 1.2K | 0.8% | 7 |
| Nov 2025 | Toy brands | 1.5K | 0.79% | 8 |
| Dec 2025 | Toy brands | 1.1K | 0.49% | 8 |
| Jan 2026 | Toy brands | 840 | 0.49% | 8 |
| Feb 2026 | Toy brands | 580 | 0.47% | 8 |
| Mar 2026 | Toy brands | 690 | 0.56% | 8 |
| Apr 2026 | Toy brands | 730 | 0.55% | 8 |
| May 2026 | Toy brands | 710 | 0.5% | 8 |
| Jun 2026 | Toy brands | 920 | 0.63% | 7 |
| Jul 2026 | Toy brands | 1.7K | 1.2% | 6 |
| Aug 2026 | Toy brands | 1.5K | 0.91% | 7 |
| Sep 2026 | Toy brands | — | — | — |

## How is Melissa & Doug measured?

Brandwave collects information about searches that people make online using Melissa & Doug’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ice cream set melissa and doug”
- “melissa & doug”
- “melissa & doug 100 wood blocks set”
- “melissa & doug ice cream counter”
- “melissa & doug nz”
- “melissa & doug puzzles”
- “melissa & doug scoop & serve ice cream counter”
- “melissa & doug toy”
- “melissa & doug water wow”
- “melissa and doug ice cream”
- “melissa and doug toy”
- “melissa and doug wooden toys”
- “melissa doug”
- “melissa doug set”
- “melissa doug toy”
- “melissaanddoug com”
- “melissadoug”
- “melissadoug toys”

## Which toy brands compete with Melissa & Doug?

- [LEGO](/demand/nz/brands/lego)
- [Barbie](/demand/nz/brands/barbie)
- [Hot Wheels](/demand/nz/brands/hot-wheels): Head-to-head: /demand/nz/compare/hot-wheels-vs-melissa-and-doug
- [Fisher-Price](/demand/nz/brands/fisher-price): Head-to-head: /demand/nz/compare/fisher-price-vs-melissa-and-doug
- [VTech](/demand/nz/brands/vtech): Head-to-head: /demand/nz/compare/melissa-and-doug-vs-vtech
- [Playmobil](/demand/nz/brands/playmobil): Head-to-head: /demand/nz/compare/melissa-and-doug-vs-playmobil
- [Nerf](/demand/nz/brands/nerf): Head-to-head: /demand/nz/compare/melissa-and-doug-vs-nerf

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Melissa & Doug: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/melissa-and-doug

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/melissa-and-doug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.