---
title: "Meguiar's: search popularity and Share of Search in New Zealand"
description: "Meguiar's makes car care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/meguiars"
publisher: "Brandwave"
---

# Meguiar's: search popularity and Share of Search in New Zealand

Meguiar's makes car care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Meguiar's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among car care brands**: 40.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car care brands | 1 | 40.1% | 3.7K |

- [Car care brands](/demand/nz/categories/nz-car-care-brands)

## How has branded search demand for Meguiar's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Meguiar's in New Zealand rose from 2.7K to 3.7K.
- Across the 11 months ending August 2026, Meguiar's’ estimated Share of Search among car care brands in New Zealand increased from 39% to 40.1%.
- Across the 11 months ending August 2026, Meguiar's’ estimated Share of Search among car care brands in New Zealand peaked at 46.7% in June 2026 and was lowest at 37.3% in January 2026.

## How did search popularity change for New Zealand car care brands in August 2026?

- In August 2026, Autoglym gained estimated Share of Search among car care brands in New Zealand, from 4.2% to 6.1%.
- In August 2026, Turtle Wax gained estimated Share of Search among car care brands in New Zealand, from 23.5% to 24.7%.
- In August 2026, Meguiar's lost estimated Share of Search among car care brands in New Zealand, from 43.3% to 40.1%.
- In August 2026, Gyeon lost estimated Share of Search among car care brands in New Zealand, from 2.6% to 2%.
- Estimated monthly branded searches for Armor All in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car care brands | 2.7K | 39% | 1 |
| Nov 2025 | Car care brands | 3.6K | 43.9% | 1 |
| Dec 2025 | Car care brands | 3.6K | 40% | 1 |
| Jan 2026 | Car care brands | 2.8K | 37.3% | 1 |
| Feb 2026 | Car care brands | 2.8K | 39.5% | 1 |
| Mar 2026 | Car care brands | 2.8K | 37.6% | 1 |
| Apr 2026 | Car care brands | 2.8K | 38.9% | 1 |
| May 2026 | Car care brands | 3.9K | 44.6% | 1 |
| Jun 2026 | Car care brands | 4.4K | 46.7% | 1 |
| Jul 2026 | Car care brands | 4.8K | 43.3% | 1 |
| Aug 2026 | Car care brands | 3.7K | 40.1% | 1 |
| Sep 2026 | Car care brands | — | — | — |

## How is Meguiar's measured?

Brandwave collects information about searches that people make online using Meguiar's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “car shampoo meguiars”
- “meguiar's”
- “meguiar's polish”
- “meguiar's wax”
- “meguiars”
- “meguiars ceramic wax”
- “meguiars com”
- “meguiars detailing”
- “meguiars gold class car wash”
- “meguiars gold class car wash shampoo & conditioner”
- “meguiars headlamp restoration kit”
- “meguiars hybrid ceramic wax”
- “meguiars near me”
- “meguiars new zealand”
- “meguiars nz”
- “meguiars online”
- “meguiars plastx”
- “meguiars polish”
- “meguiars scratch x”
- “meguiars ultimate all wheel cleaner”
- “meguiars ultimate black plastic restorer”
- “meguiars ultimate compound”
- “meguiars ultimate liquid wax”
- “meguiars ultimate polish”
- “meguiars wash and wax”
- “meguiars wax”
- “ultimate wash & wax meguiars”

## Which car care brands compete with Meguiar's?

- [Turtle Wax](/demand/nz/brands/turtle-wax): Head-to-head: /demand/nz/compare/meguiars-vs-turtle-wax
- [Chemical Guys](/demand/nz/brands/chemical-guys): Head-to-head: /demand/nz/compare/chemical-guys-vs-meguiars
- [Armor All](/demand/nz/brands/armor-all): Head-to-head: /demand/nz/compare/armor-all-vs-meguiars
- [Autoglym](/demand/nz/brands/autoglym): Head-to-head: /demand/nz/compare/autoglym-vs-meguiars
- [Gyeon](/demand/nz/brands/gyeon): Head-to-head: /demand/nz/compare/gyeon-vs-meguiars

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Meguiar's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/meguiars

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/meguiars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.